Why Read This
With the incessant growth of social networks, an increasing number of businesses turn to listening platforms — software platforms that capture, manage, and enable analysis of social data. This market has steadily grown for close to 10 years, and marketing budgets for these tools are expected to grow at a rate of at least 5% in the next year. This report outlines the vendors necessary to support social intelligence initiatives and breaks down the crowded listening platform landscape, provides an overview of top offerings for enterprise customers, and highlights 11 vendors that we evaluated as part of the 2014 Forrester Wave™ on this topic. This is an update of a previously published report for customer insights professionals; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new ideas and new data from the Q3 2013 Enterprise Listening Forrester Wave Customer Reference Online Survey.