FOR B2C Marketing PROFESSIONALS

The Social Intelligence Playbook For 2016


Leverage Social Data To Elevate Customer Intelligence



Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most B2C marketing pros know the importance of social media, many miss opportunities by not capturing and analyzing the data generated in social channels. Social intelligence — consumer and business insights derived from social media channels, used to drive business strategy and answer business questions — is a critical aspect of adaptive, customer-obsessed businesses. Forrester's social ... Continue reading the Executive Overview

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