Leverage Social Data To Elevate Customer Intelligence
Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most customer insights (CI) pros know the importance of social media, many miss opportunities by not capturing and analyzing the data generated in social channels. Social intelligence — consumer and business insights derived from social media channels, used to drive business strategy and answer business questions — is a critical aspect of adaptive, customer-obsessed businesses.
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Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.
Evolve your strategy.
With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.