FOR B2C Marketing PROFESSIONALS

The Social Intelligence Playbook


Leverage Social Data To Elevate Customer Intelligence



Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most customer insights (CI) pros know the importance of social media, many miss opportunities by not capturing and analyzing the data generated in social channels. Social intelligence — consumer and business insights derived from social media channels, used to drive business strategy and answer business questions — is a critical aspect of adaptive, customer-obsessed businesses. Continue reading the Executive Overview

PLAYBOOK RESEARCH

Overview: Leverage Social Data To Elevate Customer Intelligence
Vision: Defining Social Intelligence
Landscape: Understand The Enterprise Listening Platform Landscape
Business Case: The Total Cost Of Social Listening
Assessment: Evaluate And Evolve Social Intelligence
Strategic Plan: Drive Toward Social Intelligence Maturity
Organization: Design A Social Intelligence Function
Processes: How To Make Social Media Data Actionable
Tools And Technology: Listening Platforms Won't Become A Major Marketing Technology In 2015
Performance Management: Follow 10 Steps To Successful Social Intelligence Measurement
Benchmarks: Listening Platforms Satisfy Users For Now
Continuous Improvement: Unleash Social Listening Data's Potential
Overview: Leverage Social Data To Elevate Customer Intelligence
Continuous Improvement: Unleash Social Listening Data's Potential
Assessment: Evaluate And Evolve Social Intelligence
Benchmarks: Listening Platforms Satisfy Users For Now
Landscape: Understand The Enterprise Listening Platform Landscape
Tools And Technology: Listening Platforms Won't Become A Major Marketing Technology In 2015
Strategic Plan: Drive Toward Social Intelligence Maturity
Processes: How To Make Social Media Data Actionable
Performance Management: Follow 10 Steps To Successful Social Intelligence Measurement
Organization: Design A Social Intelligence Function
Vision: Defining Social Intelligence
Business Case: The Total Cost Of Social Listening

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