FOR B2C Marketing PROFESSIONALS

The Social Marketing Playbook For 2015


Master The Next Wave Of Social




For the marketing leader, social media offers both a huge opportunity and daunting challenge. You know you can reach and engage your customers on social channels, but the environment is foreign — it's highly personal, resource intensive, and hard to measure. The result: While most marketers now use social media, too few have found the keys to unlocking its potential. The social marketing playbook provides you with a strategic approach for building social media programs that deliver real business ...

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PLAYBOOK RESEARCH

Business Case: Get Approval To Fund Your Social Marketing Initiative
Assessment: Evaluate Your Social Marketing Capabilities
Strategic Plan: The POST Process Drives Social Success
Road Map: Advance Your Social Marketing Maturity
Organization: Staff Agile Teams For Social Marketing Success
Tools And Technology: The Four Social Marketing Tools You Need
Performance Management: Win The Social Marketing Measurement Game
Benchmarks: Benchmark Your North American Social Marketing Efforts
Continuous Improvement: Use Social Data To Improve Your Social Marketing Maturity
Road Map: Advance Your Social Marketing Maturity
Continuous Improvement: Use Social Data To Improve Your Social Marketing Maturity
Assessment: Evaluate Your Social Marketing Capabilities
Strategic Plan: The POST Process Drives Social Success
Business Case: Get Approval To Fund Your Social Marketing Initiative
Tools And Technology: The Four Social Marketing Tools You Need
Benchmarks: Benchmark Your North American Social Marketing Efforts
Organization: Staff Agile Teams For Social Marketing Success
Performance Management: Win The Social Marketing Measurement Game

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Social Marketing

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insight. This Playbook helps you weave social throughout your brand ecosystem, build a business case for investment, select the right people and partners, execute tactics, and measure for improvement. Watch the video.

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Evolve your strategy.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.