FOR B2C Marketing PROFESSIONALS

The Social Marketing Playbook For 2016


Master The Next Wave Of Social



For the marketing leader, social media offers both a huge opportunity and daunting challenge. You know you can reach and engage your customers on social channels, but the environment is foreign — it's highly personal, resource intensive, and hard to measure. The result: While most marketers now use social media, too few have found the keys to unlocking its potential. The social marketing playbook provides you with a strategic approach for building social media programs that deliver real business ... Continue reading the Executive Overview

PLAYBOOK RESEARCH

Overview: Master The Next Wave Of Social
Strategic Plan: The POST Process Drives Social Success
Road Map: Advance Your Social Marketing Maturity
Tools And Technology: The Four Social Marketing Tools You Need
Performance Management: The Right Way To Measure Social Marketing
Continuous Improvement: Use Social Data To Improve Your Social Marketing Maturity
Performance Management: The Right Way To Measure Social Marketing
Strategic Plan: The POST Process Drives Social Success
Tools And Technology: The Four Social Marketing Tools You Need
Overview: Master The Next Wave Of Social
Road Map: Advance Your Social Marketing Maturity
Continuous Improvement: Use Social Data To Improve Your Social Marketing Maturity

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