FOR B2C Marketing PROFESSIONALS

The Social Marketing Playbook For 2016


Social Marketing Is A Vital Part Of Your Post-Digital Transformation



Social marketing is at a crossroads. B2C marketers intuitively know that it's working, but they can't articulate how. That's because too many of them launched social programs without a strategy. This playbook will show marketers how to develop social programs that create measurable business results, how to use insights from those programs to address other marketing and business challenges, and how to choose the right social technology vendors to efficiently and effectively run their social practices. Continue reading the Executive Overview
  • DISCOVER
  • PLAN
  • ACT
  • OPTIMIZE

PLAYBOOK RESEARCH

Assessment: Evaluate Your Social Marketing Capabilities
Road Map: Advance Your Social Marketing Maturity
Organization: Get Your Social Media Ducks In A Row
Performance Management: The Right Way To Measure Social Marketing
Benchmarks: Benchmark Your Social Marketing Efforts
Continuous Improvement: Use Social Data To Improve Your Social Marketing Maturity
Road Map: Advance Your Social Marketing Maturity
Assessment: Evaluate Your Social Marketing Capabilities
Benchmarks: Benchmark Your Social Marketing Efforts
Continuous Improvement: Use Social Data To Improve Your Social Marketing Maturity
Organization: Get Your Social Media Ducks In A Row
Performance Management: The Right Way To Measure Social Marketing

video thumbnail

Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

playbook icon

Custom solutions for critical challenges.

Forrester Consulting applies our deep body of research, data-driven insights, and best practices to your specific business challenge. Learn how Forrester Consulting can help.