For the marketing leader, social media offers both a huge opportunity and daunting challenge. You know you can reach and engage your customers on social channels, but the environment is foreign — it's highly personal, resource intensive, and hard to measure. The result: While most marketers now use social media, too few have found the keys to unlocking its potential. The social marketing playbook provides you with a strategic approach for building social media programs that deliver real business ...
Continue reading the Executive Overview
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insight. This Playbook helps you weave social throughout your brand ecosystem, build a business case for investment, select the right people and partners, execute tactics, and measure for improvement. Watch the video.
Evolve your strategy.
With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.