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The State Of Consumers And Technology: Benchmark 2009, US

A Life Stage Analysis Of The US Benchmark Survey

    Why Read This Report

    This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology attitudes by life stage. The document includes five-year forecasts on the technology adoption of PCs, Internet, broadband, high-definition televisions (HDTVs), home networks, and DVRs. Highlights from the consumer data show that HDTVs and home networks are the two fastest-growing technologies in 2008; that media consumption is split evenly between traditional and new media among all Americans, but young consumers spend almost 2 hours more with new media; and that four in five US households now have a mobile phone, but mobile Internet uptake shows slow progress.
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    • Technology Adoption Differs With Age And Family Status
      • The Five-Year Forecast For Devices And Access
      • Tech Adoption Differs With Age And Family Status
      • Devices: Families Lead The Gadget Charge
      • Media: Older Families Straddle Old And New Media
      • Television: Families Go For Digital
      • Online: Young Consumers Go Online In More Places
      • Marketing: Young Singles And Couples Dig Social
      • The PC Market: Families Dominate In Desktops
      • Digital Home: Older Families Win "Most Wired" Award
      • Mobile: Older Families Have The Most Phones
      • Gaming: Consoles Are For Families
    • Using The Data: 40,545 Households, 47,946 Adults, And 378 US Brands
    • Supplemental Material