Why Read This
The customer data explosion shows no signs of abating. Companies need strong customer analytics capabilities to get a handle on customer data and make meaningful decisions based on analytical insights. But customer intelligence (CI) professionals planning their customer analytics needs have limited opportunities to benchmark their current practices. This report is based on a survey of 90 customer analytics professionals and examines the adoption of customer analytics techniques and methods, the maturity in the current use of customer analytics, and the metrics used to track the impact of customer analytics.