For CMO Professionals

The State Of Customer Life-Cycle Marketing, 2013

    Why Read This Report

    Making the transition to a marketing strategy that is based on the customer life cycle demands significant changes to marketing strategy, organization, analytics, measurement, and technology. We surveyed 80 senior marketers using our customer life-cycle maturity assessment to establish the current state of efforts to put the customer at the center of marketing activities. CMOs should use this report to benchmark their current customer life-cycle marketing performance against marketing peers' and use the results to optimize for greater success.
    US $ 499
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.