Why Read This Report

Forrester believes every business must transform into a digital business. Digital businesses continuously exploit digital technologies to both create new sources of value for customers and increase operational agility in service of customers. These firms increasingly use software to perform operations and guide engagement in ever more complex markets. And while 74% of today's business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy. In this report, we examine the results from the Forrester/Russell Reynolds 2014 Digital Business Online Survey to reveal the reality of digital business in 2014. We examine digital business strategy, responsibilities, and org structures to help you transform your firm toward digital mastery.
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TABLE OF CONTENTS

  • Disruption Is The New Digital Reality
  • Digital Strategy Is Not Yet Business Strategy
  • Dividing Digital Domain Responsibilities
  • How Firms Make Digital Work In The Organization
  • WHAT IT MEANS

    Awareness Does Not Equal Preparedness
  • RECOMMENDATIONS

    Partner With Your CMO To Develop Your Digital Business Road Map
  • Supplemental Material
  • Related Research Documents