Why Read This
Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies for the coming 12 months. Enterprises overwhelmingly plan to continue investing in digital experience technologies, with a clear emphasis on multichannel next-generation personalized delivery and analytics. It's not just a story where marketing is king. Instead, we found that with the growing complexities around digital experience technologies, marketing, technology management, and the business increasingly work with outside services firms to develop and deliver experiences. This report dives into Forrester's February 2014 Global Digital Experience Delivery Online Survey, exploring issues such as organizational models, technology priorities, and agency and systems integrator (SI) outsourcing.