The large and diverse ecosystem of social media platform technologies is undergoing rapid change as vendors try to position themselves as offering solutions that solve everything for everybody. This poses a challenge to tech marketers, who have to decipher confusing buzzwords and navigate a chaotic maze of overlapping options to determine which social media platforms will best help them meet their social media objectives. To add to this confusion, the lack of real B2B case studies may send tech marketers down the wrong path as they try to select solutions that are not optimized for B2B strategies. So what is the tech marketer to do? In this Forrester teleconference, you learn:
- What to consider when evaluating social media platforms, technologies, and tools.
- How to define the current social media platform ecosystem.
- Best practices from B2B Forrester Groundswell Award winners.
- How to select technologies that best support your social media strategy.
Agenda:
- B2B marketers are adopting social media platforms.
- Vendors attempt to meet tech marketers' needs.
- The social media platform taxonomy.
- B2B best practices.
- B2B expertise and integrations should be top decision drivers.
Vendors mentioned: Alterian, Argyle Social, Badgeville, Bazaarvoice, Brandwatch, Clearspring, Conversition Strategies, Crowd Engineering, Crowd Factory, Cymfony, DataSift, eCairn, ExactTarget, Extole, Get Satisfaction, Hearsay Social, InsideView, InterCall, Inxpo, Janrain, Jive, KXEN, Lithium Technologies, Livefyre, MutualMind, ON24, Radian6, Seesmic, Socialtext, Telligent, Think Passenger, Vitrue, Wildfire, Zendesk
You'll receive an email with dialing and Webex instructions prior to the Webinar.