Five years into the age of the customer, investments in mobile, cloud, big data, predictive analytics, and social technologies are booming. But unlike previous technology cycles, tech investments will continue to grow rather than diminish throughout the refinement period. This year's top 10 tech trends demonstrate why: A shift is underway, from cyclical, invention-led spending on point solutions to investments targeting customer-driven, end-to-end value. Enterprise architects should attend this Webinar to understand the trends that are enabling continuous customer value innovation from end to end — across journeys, channels, and the enterprise.
Agenda:
- The Age Of The Customer Changes How Firms Invest In Technology
- Forrester's Top Technology Trends To Watch: 2016 To 2018
- Recommendations — Help End-To-End Customer Experiences Scale
Key takeaways:
- Customer-obsessed firms need end-to-end solutions to create new customer value.
- Investments are shifting from point solutions to end-to-end solutions in three phases.
- Help your firm scale as it invests.
You'll receive an email with dialing and Webex instructions prior to the Webinar.