For eBusiness & Channel Strategy Professionals

The Web's Impact On In-Store Sales: US Cross-Channel Sales Forecast, 2006 To 2012

    Why Read This Report

    The Web channel is affecting stores at a growing rate as consumers embrace the benefits of the Internet and incorporate it into their lives and shopping habits. Forrester estimates that almost $400 billion of store sales — or 16% of total retail sales — are directly influenced by the Web as consumers research products online and purchase them offline. This will grow at a 17% CAGR over the next five years, resulting in more than $1 trillion of store sales by 2012.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.


    • The Web Fuels More Than Just Online Sales
    • Online Research Will Affect More Than $1 Trillion Of Store Sales

      eCommerce Executives Should Stake Their Claim
    • Supplemental Material
    • Related Research Documents