Why Read This
The Web channel is affecting stores at a growing rate as consumers embrace the benefits of the Internet and incorporate it into their lives and shopping habits. Forrester estimates that almost $400 billion of store sales — or 16% of total retail sales — are directly influenced by the Web as consumers research products online and purchase them offline. This will grow at a 17% CAGR over the next five years, resulting in more than $1 trillion of store sales by 2012.
Tags: B2C eCommerce, Customer Experience Management, Design & Usability, eCommerce, IT Spending Forecasts, Multichannel Selling Strategies, Omnichannel Customer Experience, Omnichannel Retail, Online Retail, Retail, Tech Sector Economics, Technology Adoption Data