Why Read This
As eBusiness and channel strategy professionals at retail companies evaluate their eCommerce opportunities, establishing a level set of current strengths and weaknesses is essential. This year, Forrester introduced its proprietary digital maturity model, a framework to evaluate your preparedness in driving digital transactions by plotting your organizational maturity. This framework evaluates companies on 36 criteria, ranks them against other eBusinesses, and provides a prescriptive approach on what different companies — from the laggards to the leaders — should do next. This report, part of the retail eCommerce playbook, is an update to the report titled "Rank Yourself With The eBusiness Maturity Model" that we initially published on January 18, 2013.