eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $1.4 trillion in online sales this year. In fact, 2015 marked the year China surpassed the US as the world's largest eCommerce market. Online shoppers do not have the same expectations in every market, however, and no one international expansion model is right for every company. This playbook helps eCommerce leaders identify the most relevant markets for their businesses, plan effectively ...
Continue reading the Executive Overview
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.
Understand before you expand.
With mobile, social, and other technologies shifting power directly to your customers, setting a clear strategic course has never been more challenging for eBusiness & channel strategy professionals. Learn how Forrester Consulting can help.