FOR eBusiness & Channel Strategy PROFESSIONALS

The eCommerce Globalization Playbook For 2015


Take Your eCommerce Business Global




eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $800 billion in online sales this year. Online shoppers do not have the same expectations in every market, however, and no one international expansion model is right for every company. This playbook will help eCommerce leaders identify the most relevant markets for their businesses, plan effectively for global expansion, build and launch new localized international offerings, and optimize ...

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  • DISCOVER
  • PLAN
  • ACT
  • OPTIMIZE

PLAYBOOK RESEARCH

Assessment: Determine Your Global eCommerce Readiness
Strategic Plan: The Five Key Success Factors Of A Global eBusiness
Road Map: Create Your Global eCommerce Road Map
Processes: Streamline The Process To Global eCommerce Expansion
Performance Management: Optimize Performance For Global eCommerce
Benchmarks: Understand The Metrics That Drive Global eCommerce Success
Continuous Improvement: Optimizing Existing Global eCommerce Operations
Processes: Streamline The Process To Global eCommerce Expansion
Continuous Improvement: Optimizing Existing Global eCommerce Operations
Assessment: Determine Your Global eCommerce Readiness
Benchmarks: Understand The Metrics That Drive Global eCommerce Success
Road Map: Create Your Global eCommerce Road Map
Strategic Plan: The Five Key Success Factors Of A Global eBusiness
Performance Management: Optimize Performance For Global eCommerce

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Understand before you expand.

With mobile, social, and other technologies shifting power directly to your customers, setting a clear strategic course has never been more challenging for eBusiness & channel strategy professionals. Learn how Forrester Consulting can help.