FOR eBusiness & Channel Strategy PROFESSIONALS

The eCommerce Globalization Playbook


Take Your eCommerce Business Global



eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $1.4 trillion in online sales this year. In fact, 2015 marked the year China surpassed the US as the world's largest eCommerce market. Online shoppers do not have the same expectations in every market, however, and no one international expansion model is right for every company. This playbook helps eCommerce leaders identify the most relevant markets for their businesses, plan effectively ... Continue reading the Executive Overview
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PLAYBOOK RESEARCH

Overview: Take Your eCommerce Business Global
Landscape: Capture The Global eCommerce Opportunity
Business Case: Making The Case To Go Global
Assessment: Determine Your Global eCommerce Readiness
Strategic Plan: The Five Key Success Factors Of A Global eBusiness
Road Map: Create Your Global eCommerce Road Map
Processes: Streamline The Process To Global eCommerce Expansion
Tools And Technology: Identifying Partners To Help Streamline Global Expansion
Performance Management: Optimize Performance For Global eCommerce
Benchmarks: Understand The Metrics That Drive Global eCommerce Success
Continuous Improvement: Optimizing Existing Global eCommerce Operations
Continuous Improvement: Optimizing Existing Global eCommerce Operations
Assessment: Determine Your Global eCommerce Readiness
Processes: Streamline The Process To Global eCommerce Expansion
Overview: Take Your eCommerce Business Global
Business Case: Making The Case To Go Global
Tools And Technology: Identifying Partners To Help Streamline Global Expansion
Landscape: Capture The Global eCommerce Opportunity
Benchmarks: Understand The Metrics That Drive Global eCommerce Success
Road Map: Create Your Global eCommerce Road Map
Strategic Plan: The Five Key Success Factors Of A Global eBusiness
Performance Management: Optimize Performance For Global eCommerce

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