For CMO Professionals
With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble
Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with...
- Downloads: 328
For B2C Marketing Professionals
No Matter How Promising The Technology Is, Be Wary Of The Hype
Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, travel and hospitality, and...
- Downloads: 324
For CIO Professionals
New Developer Tools And Business Features Will Strengthen Apple's Leading Position In The Age Of The Customer
Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the...
- Downloads: 142