Thomas Husson

Vice President, Principal Analyst serving B2C Marketing PROFESSIONALS

Thomas is a vice president and principal analyst serving B2C Marketing Professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the convergence of mobile and social; and the impact of mobile devices and technologies, including wearables and connected objects, on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, and DMEXCO, and he regularly offers comment to leading media outlets such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has more than 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.


Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

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  • Thomas Husson
  • For B2C Marketing Professionals

    Blog:2016 Mobile Predictions: Alternative Ecosystems Beyond Android and iOS Will Emerge

    Customer-obsessed businesses will take personalization to the next level in 2016. By the end of 2016, Forrester forecasts that 4.8 billion individuals globally will use a mobile phone, and as that...

    • For B2C Marketing Professionals

      Blog:How mobile will transform business in 2016

      With my peers Julie A. Ask, Jeffrey S. Hammond, Michael Facemire, Tyler Shields, Christian Kane, Jennifer Wiseand many other analysts, we put together our thoughts in a new 2016 Mobile predictions...

      • For B2C Marketing Professionals

        Blog:Thoughts About NFC, Contactless Services, And Nokia Lumia Devices

        A couple of weeks ago, I stated that there was much more to Near Field Communications (NFC) than just contactless payments. The WIMA conference starting today in Monaco will showcase numerous use...

        • For B2C Marketing Professionals

          Blog:Beacon Marketing: Be Wary Of The Hype

          Beacons have a great deal of disruptive potential as they bridge the digital and physical worlds. I quite like this quote from Steve Cheney, SVP at Estimote: “Beacons as a platform are really a...

          • For B2C Marketing Professionals

            Blog:Why mobile could reinvent social computing

            Many innovative start-ups have pioneered mobile social networking in the last few years: BuzzCity, Peperoni, Fring, Nimbuzz, eBuddy, Zyb, Plazes, Loopt, Foursquare and many others demonstrated the...

            • For B2C Marketing Professionals

              Blog:What To Learn From The Japanese Mobile-Centric Market

              Japanese consumers are among the most mobile-savvy in the world: They were shopping, banking, and gaming on mobile phones long before consumers in other nations. The Japanese mobile ecosystem used to...

              • For B2C Marketing Professionals

                Blog:Stratospheric Levels Of Hype

                If you are in the mobile industry and you've never heard of Foursquare, there is something wrong with the way you keep up to date on new trends. Indeed, Foursquare is one of the most...

                • For B2C Marketing Professionals

                  Blog:We Are All Mobile Teens

                  To borrow from McCann Truth Central, most of us have owned mobile devices (not to mention smartphones) for, on average, 12 years — and we’re still figuring out mobile phone behaviors and...

                  • For B2C Marketing Professionals

                    Blog:Expect Faster Adoption Of Apple Pay In The UK

                    At the beginning of the year, Forrester made the call that the future of mobile wallets lies beyond payments. By adding marketing value beyond payments — such as integration of loyalty rewards,...

                    • For B2C Marketing Professionals

                      Blog:Predictions 2014: Mobile Trends For Marketers

                      My colleague Julie Ask and I revisited our predictions for 2013's mobile trends and found that all of them are still evolving and relevant in 2014. During 2014, we’ll pass a key milestone:...

                      • For B2C Marketing Professionals

                        Blog:2009 Mobile Trends

                        [Posted by Thomas Husson] Since this is my first post here, let me begin with an introduction: I’ve worked at JupiterResearch – now a division of Forrester – for four years in the Paris office -...

                        • For B2C Marketing Professionals

                          Blog:The "magic blue circle"

                          I recently came accross this quote in the Financial Times from the former Vodafone CEO on November 19, 2007: "The simple fact that we have the customer and billing relationship is a hugely powerful...

                          • For B2C Marketing Professionals

                            Blog:Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

                            Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and...

                            • For B2C Marketing Professionals

                              Blog:RIM Is Dead: Long Live BlackBerry?

                              To avoid brand dilution, RIM’s corporate brand name is disappearing today and is being replaced by BlackBerry for shareholders and employees in an attempt to instill brand values internally....

                              • For B2C Marketing Professionals

                                Blog:Mobile gaming $

                                Following the publication of this article in Moconews, I had a call with Greg Ballard, CEO of mobile gaming company GLU. Glu is adamant that despite a smaller size than EA Mobile or Gameloft, the...

                                • For B2C Marketing Professionals

                                  Blog:Messaging Apps Are Thriving In The Age of The Customer

                                  By now, you've surely heard of the second-largest acquisition in tech history, with Facebook acquiring WhatsApp for $19 billion. However, you may be less familiar with other messaging apps like...

                                  • For B2C Marketing Professionals

                                    Blog:Analytics - The Key To Measure Your Mobile Performance And Unlock The App Economy

                                    The app economy is blurring the lines and opening up new opportunities, with a lot of new entrants in the mobile space, be it with mobile CRM and analytics, store analytics, dedicated gaming...

                                    • For B2C Marketing Professionals

                                      Blog:Master Mobile Moments To Win In The IoT World

                                      Marketers are always falling in love with mobile’s latest “shiny new object” and new technology acronyms — 5G, BLE (Bluetooth Low Energy), NFC (near-field communication), RWD...

                                      • For B2C Marketing Professionals

                                        Blog:Mobile Advertising: Apple, Google, And The Mobile Operators

                                        Following its acquisition of Quattro Wireless for $275,000,000, Apple has just announced the launch of iAd, its mobile advertising platform (see my colleague’s take here). Adding the...

                                        • For B2C Marketing Professionals

                                          Blog:The Future Of Mobile Wallets Lies Beyond Payments

                                          Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I agree with my colleague Sucharita Mulpuru that this is likely a big...

                                          • For B2C Marketing Professionals

                                            Blog:Join Our Global Mobile Maturity Survey

                                            A year ago, Forrester fielded a Global Mobile Maturity Online Survey. We interviewed more than 250 executives in charge of their companies’ mobile strategies around the globe. To help...

                                            • For B2C Marketing Professionals

                                              Blog:Mobile World Congress 2010: a wrap up

                                              I posted some thoughts when in Barcelona last week. So did my colleagues Mike Cansfiled, Charles Golvin and Ian Fogg. Now that I am back from the MWC pilgrimage and...

                                              • For B2C Marketing Professionals

                                                Blog:With iOS 8, Apple Increases The Value Of Its Ecosystem But Only Marginally Improves App Marketing

                                                My colleague Ted Schadler explained here how Apple's iOS 8 focuses on developers building new mobile moments. Once again, Apple increases the value of its ecosystem and will create more...

                                                • For B2C Marketing Professionals

                                                  Blog:Next-Generation Mobile Experiences

                                                    0in;line-height:16.8pt;background:white">Mobile phones and tablets are becoming the remote controls of our daily lives. Smartphones are the new digital hub for a growing percentage of...

                                                  • For B2C Marketing Professionals

                                                    Blog:Nokia's Transformation Journey

                                                    I am attending Nokia World in London. For those of you not familiar with this event, that’s usually the conference where Nokia shares its vision and strategy, announces new products and...