Thomas Husson

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Thomas is a vice president and principal analyst serving Marketing Leadership Professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the convergence of mobile and social; and the impact of mobile devices and technologies, including wearables and connected objects, on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, and DMEXCO, and he regularly offers comment to leading media outlets such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has more than 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.


Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

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  • Thomas Husson
  • For Marketing Leadership Professionals

    Blog:Despite Impressive Growth, Facebook Is Facing Mobile Ad Challenges

    Facebook now has 819 million mobile monthly active users. That’s a huge audience. That’s actually 71% of total active users. Yesterday, Facebook reported they generated 41% of total ad...

    • For Marketing Leadership Professionals

      Blog:Messaging Apps Are Thriving In The Age of The Customer

      By now, you've surely heard of the second-largest acquisition in tech history, with Facebook acquiring WhatsApp for $19 billion. However, you may be less familiar with other messaging apps like...

      • For Customer Experience Professionals

        Blog:Back From My Pilgrimage To Mobile’s Mecca

        Once again, I spent a couple of days in Barcelona at Mobile World Congress (MWC).  With 60,000 visitors (10,000 more than last year) — including an amazing 12,000 developers (!), 3,000...

        • For Marketing Leadership Professionals

          Blog:LeWeb: The Next 10 Years

          What do all of these players have in common? Most of them are US startups initially backed by venture capital (VC). Some of them are now worth more than $1 billion; others are planning for an IPO;...

          • For Marketing Leadership Professionals

            Blog:Back From Italy

            I spent some time last week in Italy, where I regularly visit clients to discuss mobile opportunities. I always try to spend a few hours visiting operators' shops and getting hold of some...

            • For Marketing Leadership Professionals

              Blog:The "magic blue circle"

              I recently came accross this quote in the Financial Times from the former Vodafone CEO on November 19, 2007: "The simple fact that we have the customer and billing relationship is a hugely powerful...

              • For Marketing Leadership Professionals

                Blog:Why mobile could reinvent social computing

                Many innovative start-ups have pioneered mobile social networking in the last few years: BuzzCity, Peperoni, Fring, Nimbuzz, eBuddy, Zyb, Plazes, Loopt, Foursquare and many others demonstrated the...

                • For Marketing Leadership Professionals

                  Blog:Line's IPO Highlights The Potential Of Messaging Apps As New Media

                  According to Reuters, Japanese messaging app Line has filed for an IPO valued at over $10 billion. No doubt the space is heating up. Competition is increasing. Facebook acquired WhatsApp for $19...

                  • For Marketing Leadership Professionals

                    Blog:NFC: What Lies Beyond Contactless Payments

                    Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, contactless...

                    • For Marketing Leadership Professionals

                      Blog:Orange France loses iPhone exclusivity

                      The French Competition Council - the Conseil de la concurrence - ordered yesterday that Orange's iPhone exclusivity be immediately suspended, with the result that any French carrier (SFR and Orange)...

                      • For Marketing Leadership Professionals

                        Blog:OVI Store: the fight for the home screen

                        [Posted by Thomas Husson] One of the first announcements made at Mobile World Congress this morning in Barcelona is Nokia's answer to the Apple AppStore. Historically, Nokia has offered various...

                        • For Marketing Leadership Professionals

                          Blog:Mobile Travel in Europe

                          ACCOR, the global hotel chain, just launched an iPhone application.  This  is just one of the many examples of travel brands leveraging the mobile momentum. Airline companies have always...

                          • For Marketing Leadership Professionals

                            Blog:Profiling Your Best Mobile Customers

                            Nine months ago, I wondered if there was a life beyond the iPhone and beyond mobile applications. Recent data gathered by Forrester makes me think that such a life exists! Bear with me one second....

                            • For Marketing Leadership Professionals

                              Blog:5 Years And 50 Billion Downloads Later, Apple Still Leads The App Store Economy

                                More often than not, people refer to 2007 and the launch of the iPhone as the key milestone that changed forever the mobile industry. Despite an incredible device, Apple struggled the first...

                              • For Marketing Leadership Professionals

                                Blog:Mobile Is Bridging The Digital And Physical Worlds: It Is Time To Invent New Product And Services

                                Google’s product strategists just announced the launch of Google Wallet — an NFC-based mobile payment solution. As my colleague Charlie Golvin pointed out, this is another early salvo in...

                                • For Marketing Leadership Professionals

                                  Blog:The Global Mainstreaming Of Smartphones

                                  Thanks to the phenomenal popularity of Apple’s iPhone and Android’s growing traction — more than 550,000 Android devices are activated each day — many product strategists tend...

                                  • For Marketing Leadership Professionals

                                    Blog:Liberty, equality and mobility

                                    I find it quite amazing to see the societal impact of mobile phones.  They have changed the way we communicate and live. There is a drastic change in the way children and parents communicate,...

                                    • For Marketing Leadership Professionals

                                      Blog:Best Practices: How To Implement A Mobile Product And Service Road Map

                                      Too many firms are investing in mobile technologies without a road map. Most companies are investing in a wide range of mobile technologies, but only 40% of companies that Forrester interviewed have...

                                      • For Marketing Leadership Professionals

                                        Blog:The mobile revolution is just getting started

                                        I just presented the latest findings of a new research published "Mobile Technographics in Europe" to Forrester clients at our London Consumer Forum. This report looks at the state of the European...

                                        • For Marketing Leadership Professionals

                                          Blog:Vodafone & Wayfinder

                                          Vodafone announced thisweek a recommended cash offer to acquire Wayfinder Systems AB. This is not a done deal yet but my first take is: - Wayfinder like other software vendors really pioneered the...

                                          • For Marketing Leadership Professionals

                                            Blog:Orange's approach to the new mobile ecosystem

                                            Earlier this year, I pointed out how Orange and operators were pursuing their innovation efforts in the context of new entrants (Apple, Google,...) shaking up the mobile value chain. The recent...

                                            • For Marketing Leadership Professionals

                                              Blog:What To Learn From The Japanese Mobile-Centric Market

                                              Japanese consumers are among the most mobile-savvy in the world: They were shopping, banking, and gaming on mobile phones long before consumers in other nations. The Japanese mobile ecosystem used to...

                                              • For Marketing Leadership Professionals

                                                Blog:Stratospheric Levels Of Hype

                                                If you are in the mobile industry and you've never heard of Foursquare, there is something wrong with the way you keep up to date on new trends. Indeed, Foursquare is one of the most...

                                                • For Marketing Leadership Professionals

                                                  Blog:With iOS 8, Apple Increases The Value Of Its Ecosystem But Only Marginally Improves App Marketing

                                                  My colleague Ted Schadler explained here how Apple's iOS 8 focuses on developers building new mobile moments. Once again, Apple increases the value of its ecosystem and will create more...

                                                  • For Marketing Leadership Professionals

                                                    Blog:Next-Generation Mobile Experiences

                                                      0in;line-height:16.8pt;background:white">Mobile phones and tablets are becoming the remote controls of our daily lives. Smartphones are the new digital hub for a growing percentage of...