Why Read This
In the technology industry, thought leadership is as valuable as it is rare. While the industry is full of companies with big ideas, customers treat only a small number of these vendors as thought leaders. Thought leadership depends on a rare combination of traits, all of which describe successful innovators in any industry. However, some of the unique characteristics of the technology industry increase the importance of one of these traits, the ability to communicate success. The choice of communication channels, such as the vendor's Web site, is also an important part of the formula for thought leadership.