For B2B Marketing Professionals

Thought Leadership: The Next Wave Of Differentiation In B2B Marketing

    Why Read This Report

    From medical devices to heavy equipment, commercial products, technology, and financial and professional services, business-to-business (B2B) marketing professionals need to position their firms as thought leaders on the issues their buyers face. But most firms don't have a process or framework for managing thought leadership marketing initiatives, so they push out product brochures and white papers disguised as thought-leading content. This report introduces Forrester's four-step methodology to develop a thought leadership platform and mobilize the experts in your firm to deliver these ideas through digital, social, mobile, and offline channels. This is an update of a previously published report. Forrester reviews and updates its research periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.
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    TABLE OF CONTENTS

    • Companies Need To Differentiate With Thought Leadership
    • Use Our Framework To Build Your Thought Leadership Strategy
    • RECOMMENDATIONS

      Use Thought Leadership To Make Your Voices Heard
    • Supplemental Material
    • Related Research Documents