Tim Harmon

Principal Analyst serving B2B Marketing PROFESSIONALS

Tim serves B2B Marketing Professionals in developing and managing their route-to-market channels via the application of best practices, technology, metrics, economic models, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on channel ecosystems and business models. He is also a leading expert on the small to medium-size business (SMB) market. Tim's technology domain knowledge spans business applications software (enterprise resource planning, business intelligence, partner relationship management), as well as network, sensor, and remote monitoring and management technologies.

Previous Work Experience

Prior to joining Forrester, Tim served in executive management and mentoring roles in the vendor, user, industry analyst, and venture capital aspects of the IT industry. He has been a featured speaker at many industry conferences involving business intelligence, data warehousing, performance management, and enterprise applications and has been published in Austin-American Statesman, BI Review, DM Review, and Intelligent Enterprise. Tim is a member of the Corporate Portfolio Management Association.

Education

Tim attended Iowa State University, majoring in computer science and math and business administration.

Tim Harmon's Research

  • For B2B Marketing Professionals

    Report: Vendor Landscape: Channel Incentive Program Management Solutions

    B2B marketers are prolific in their use of incentive programs to drive channel partners' (agents, brokers, distributors, resellers, etc.) behavior, productivity, and loyalty. But the majority of...

    • Downloads: 5
  • For B2B Marketing Professionals

    Report: Toolkit: Channel Incentive Program Management Solutions

    B2B marketers are prolific in their use of incentive programs to drive channel partners' (agents, brokers, distributors, resellers, etc.) behavior, productivity, and loyalty. But the majority of...

    • For B2B Marketing Professionals

      Report: Brief: 2016 Channel Marketing Challenges, Opportunities, And Budgets

      B2B marketers are immersed in the planning process for 2016. In addition to using their own "four walls" history and perspectives, marketers would be well advised to benchmark their performance ...

      • Downloads: 125
    • For B2B Marketing Professionals

      Report: Four Best Practices For Applying Through-Channel Marketing Automation

      B2B marketers are beginning to grasp the power potential of their channel partner ecosystem to amplify their marketing. But there is a high degree of variability in the way B2B marketers deploy ...

      • Downloads: 84
    • For B2B Marketing Professionals

      Report: Channel Partners' Shifting Value-Add — And Their Digital Potential

      Channel partners historically have built their businesses on services that envelope physical goods: delivery/logistics, installation/configuration, onsite support, and so on. But as more and mor...

      • Downloads: 114
    • For B2B Marketing Professionals

      Report: The 15 Rules For Cracking The SMB Market

      As big as the small and medium-size business (SMB) market is, both in terms of sheer numbers and IT spend, only a handful of tech vendors have penetrated it with what can be deemed success. Base...

      • Downloads: 1743
    • For B2B Marketing Professionals

      Report: Road Map: Corporate Portfolio Management — A New Market For Project Portfolio Management

      Fifty years into its life as a business tool, project portfolio management (PPM) is a weather-worn but proven asset to IT and sophisticated project managers alike. But growth is beginning to tai...

      • Downloads: 1189
    • For B2B Marketing Professionals

      Report: Channel Models In The Era Of Cloud

      To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors, value-...

      • Downloads: 1399
    • For B2B Marketing Professionals

      Report: Demand Insights: The SMB Software Market 2010

      Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as ...

      • Downloads: 1039
    • For B2B Marketing Professionals

      Report: Demand Insights: The SMB Software Market

      Small and medium-size businesses' (SMBs') software priorities, investment levels, vendor relationships, buying processes, and use of IT differ significantly from large enterprises'. Technology m...

      • Downloads: 992
    View all of Tim Harmon's Research

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