Tim Harmon

Principal Analyst serving B2B Marketing PROFESSIONALS

Tim serves B2B Marketing Professionals in developing and managing their route-to-market channels via the application of best practices, technology, metrics, economic models, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on channel ecosystems and business models. He is also a leading expert on the small to medium-size business (SMB) market. Tim's technology domain knowledge spans business applications software (enterprise resource planning, business intelligence, partner relationship management), as well as network, sensor, and remote monitoring and management technologies.

Previous Work Experience

Prior to joining Forrester, Tim served in executive management and mentoring roles in the vendor, user, industry analyst, and venture capital aspects of the IT industry. He has been a featured speaker at many industry conferences involving business intelligence, data warehousing, performance management, and enterprise applications and has been published in Austin-American Statesman, BI Review, DM Review, and Intelligent Enterprise. Tim is a member of the Corporate Portfolio Management Association.


Tim attended Iowa State University, majoring in computer science and math and business administration.

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12 results in Reports

  • Tim Harmon
  • IT Services
  • For B2B Marketing Professionals

    Report:The Shape-Shifting Tech Industry Channel Ecosystem

    Hybrid Partners Are The New Norm

    While cloud computing has been a boon for the tech industry in general, for channel partners the story is different. Channel partners have to deal with shrinking product margins, skills shortages,...

    • Downloads: 413
  • For B2B Marketing Professionals

    Report:Cloud Channel Trends, 2013 To 2014

    A Critical Mass Of Channel Partners Are Embracing Cloud

    Forrester recently surveyed channel partner company executives on their business model plans with respect to cloud computing. What we learned: After much gnashing of teeth (over marginalized...

    • Downloads: 913
  • For B2B Marketing Professionals

    Report:How Customers Value IaaS Cloud Channels

    Hosters And Tech Vendors Are Drafting Amazon's Slipstream

    The infrastructure-as-a-service (IaaS) cloud business, with its high margins, is a strong attractant to a slew of provider channels. But customers view different provider types differently in terms...

    • Downloads: 454
  • For B2B Marketing Professionals

    Report:Demand Insights: The SMB Software Market 2011

    SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch

    For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their operations...

    • Downloads: 885
  • For B2B Marketing Professionals

    Report:Hosting Service Providers — Cloud Partners Or Competitors?

    The Tug-Of-War Between Vendor SaaS And Channel Partner Hosting

    A lot of tech vendors — and channel partners — are struggling to define channel partner roles in the cloud services demand chain. On-premise technology variants are starting to lose...

    • Downloads: 966
  • For B2B Marketing Professionals

    Report:Marketing IT Services To SMBs

    Assessments, Audits, And Strategy Consulting Drive Technology Adoption

    Customer spending on IT services will grow dramatically over the next five years, and that includes small and medium-size businesses (SMBs), particularly medium-size businesses. As SMBs' IT spending...

    • Downloads: 942
  • For B2B Marketing Professionals

    Report:Channel Models In The Era Of Cloud

    Channel Partners Expect A Share Of The Cloud

    To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors, value-added...

    • Downloads: 1395
  • For B2B Marketing Professionals

    Report:Demand Insights: The SMB Software Market 2010

    Small And Medium-Size Businesses Are Defying Gravity

    Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as...

    • Downloads: 1038
  • For B2B Marketing Professionals

    Report:The VSB Market Under The Magnifying Glass

    The Very Small Business Profile: Growing, Young, And Mobile

    The very small business (VSB) market is growing in importance for an increasing number of tech vendors, in large part due to the fact that it is the fastest-growing company-size segment in terms of...

    • Downloads: 384
  • For B2B Marketing Professionals

    Report:Channel Sweet Spots

    What Channels Are Customers Sourcing From?

    Different-sized companies have different channels they prefer for sourcing. Moreover, users' channel preferences vary by persona, vertical, and geography. This varied audience, combined with the...

    • Downloads: 770
  • For B2B Marketing Professionals

    Report:The Changing Yin And Yang Of Tech Vendors And Channel Partners

    Business Model Changes Call For Realigning The Demand Chain

    For years, channel partners have based their businesses around specific offerings sold into specific geographies or verticals. Today, channel partners are making dramatic adjustments to business...

    • Downloads: 560
  • For B2B Marketing Professionals

    Report:A Go-To-Market Prescription For Economic Maladies

    Looking At The Market Through SMB-Tinted Lenses

    During an economic downturn, all companies exhibit conservative technology buying patterns, not just small and medium-size businesses (SMBs). Consequently, many go-to-market models built for SMB tech...

    • Downloads: 399