Tim Harmon

Principal Analyst serving B2B Marketing PROFESSIONALS

Tim serves B2B Marketing Professionals in developing and managing their route-to-market channels via the application of best practices, technology, metrics, economic models, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on channel ecosystems and business models. He is also a leading expert on the small to medium-size business (SMB) market. Tim's technology domain knowledge spans business applications software (enterprise resource planning, business intelligence, partner relationship management), as well as network, sensor, and remote monitoring and management technologies.

Previous Work Experience

Prior to joining Forrester, Tim served in executive management and mentoring roles in the vendor, user, industry analyst, and venture capital aspects of the IT industry. He has been a featured speaker at many industry conferences involving business intelligence, data warehousing, performance management, and enterprise applications and has been published in Austin-American Statesman, BI Review, DM Review, and Intelligent Enterprise. Tim is a member of the Corporate Portfolio Management Association.


Tim attended Iowa State University, majoring in computer science and math and business administration.

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30 results in Reports

  • Tim Harmon
  • Business Technographics
  • For B2B Marketing Professionals

    Report:Demand Insights: The SMB Software Market 2015

    SMB Software Adoption Reflects Customer Obsession

    The small and medium-size (SMB) market's laggard adoption of technology can be vexing to B2B marketing professionals. But SMBs are responding to the easing of the credit crunch with investment plans...

    • Downloads: 365
  • For B2B Marketing Professionals

    Report:The VSB Software Market: Cloud Triggers And Custom Development

    This workbook provides data on how the current generation of VSBs displays significantly different software investment plans than earlier generations. VSBs are beginning to think and act more like...

    • Downloads: 30
  • For B2B Marketing Professionals

    Report:How Customers Value IaaS Cloud Channels

    Hosters And Tech Vendors Are Drafting Amazon's Slipstream

    The infrastructure-as-a-service (IaaS) cloud business, with its high margins, is a strong attractant to a slew of provider channels. But customers view different provider types differently in terms...

    • Downloads: 459
  • For B2B Marketing Professionals

    Report:Opportunities In The SMB Cloud Services Market

    SMBs' strong adoption of cloud computing is well known. What is less well understood is how SMBs are adopting cloud for various technology categories relative to one another.

    • Downloads: 290
  • For B2B Marketing Professionals

    Report:The Millennial Workforce Effect On SMB Technology Utilization

    SMB Millennials "Out-Tech" Even Their Enterprise Peers

    It is well understood that the entrée of the Millennial generation into the workforce is having a profound effect on businesses' technology decision-making and utilization. What is less well...

    • Downloads: 81
  • For B2B Marketing Professionals

    Report:Tech Channel Marketing Trends 2012

    Growth Continues In Channel-Generated Revenue Share And Investment

    It's a case of good dollars following good — channels continue to perform, in terms of revenue contribution, so tech vendors continue to invest in them. Tech marketers will be operating with...

    • Downloads: 513
  • For B2B Marketing Professionals

    Report:Demand Insights: The Network And Telecommunications Market For SMB Customers

    SMBs Are Adopting Networking Technology In A Vein Not Dissimilar To Enterprises

    True to our "SMB phoenix" characterization, small to medium-size businesses (SMBs) are proving to be aggressive adopters of network and communications technologies and services. No longer can SMBs be...

    • Downloads: 571
  • For B2B Marketing Professionals

    Report:Technology For Engagement Channel Systems

    Leveraging Collaborative Systems To Tether Your Partners To Your Strategy

    Top-performing tech companies focus on transforming their sales channel into an engagement channel capable of engaging customers across the full technology adoption life cycle. But most channel...

    • Downloads: 372
  • For B2B Marketing Professionals

    Report:The Emerging Engagement Channel Model

    Top Performers' Channel Investments Span The Customer Tech Adoption Life Cycle

    Tech vendors have historically treated channels as "outsourced sales" — or have, at least, invested that way. But a handful of vendors have departed from this model, choosing instead to invest...

    • Downloads: 506
  • For B2B Marketing Professionals

    Report:Demand Insights: The SMB Software Market 2011

    SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch

    For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their operations...

    • Downloads: 890
  • For B2B Marketing Professionals

    Report:Search Engine Suboptimization

    Tech Marketers Optimize For Their Product Categories, Not Customers' Problems

    Throughout the technology adoption life cycle, including scoping approaches, choosing products, and implementing solutions, business technologists initiate information gathering with search tools....

    • Downloads: 446
  • For B2B Marketing Professionals

    Report:The 15 Rules For Cracking The SMB Market

    New SMB Realities Require New Go-To-Market Approaches

    As big as the small and medium-size business (SMB) market is, both in terms of sheer numbers and IT spend, only a handful of tech vendors have penetrated it with what can be deemed success. Based on...

    • Downloads: 1747
  • For B2B Marketing Professionals

    Report:Hosting Service Providers — Cloud Partners Or Competitors?

    The Tug-Of-War Between Vendor SaaS And Channel Partner Hosting

    A lot of tech vendors — and channel partners — are struggling to define channel partner roles in the cloud services demand chain. On-premise technology variants are starting to lose...

    • Downloads: 970
  • For B2B Marketing Professionals

    Report:Demand Insights: The SMB Hardware Infrastructure Market

    SMBs' Plans For Servers, Storage, Virtualization, Form Factors, And Cloud Computing

    Suppliers of infrastructure hardware to small and medium-size business (SMB) buyers are poised for better times, given plans by SMBs to upgrade their software and associated hardware infrastructures...

    • Downloads: 639
  • For B2B Marketing Professionals

    Report:Marketing IT Services To SMBs

    Assessments, Audits, And Strategy Consulting Drive Technology Adoption

    Customer spending on IT services will grow dramatically over the next five years, and that includes small and medium-size businesses (SMBs), particularly medium-size businesses. As SMBs' IT spending...

    • Downloads: 950
  • For B2B Marketing Professionals

    Report:Tech Marketers Are Poised To Ramp Channel Investment

    Channel Enablement Is A Top Priority For 2011

    2011 will be a bellwether year for tech vendors. Tech investment by customers and marketing investment by tech vendors are rising ahead of the economic recovery into 2011. Most tech marketers see...

    • Downloads: 455
  • For B2B Marketing Professionals

    Report:The Feeding Frenzy Over The Mobile Developer Channel

    Lessons For Winning Developer Support From The Smartphone/Tablet Battlefield

    Every significant technology leap forward, such as the emergence of viable smartphone and tablet platforms, catalyzes competitive turbulence among tech companies seeking developer attention. But the...

    • Downloads: 700
  • For B2B Marketing Professionals

    Report:Channel Models In The Era Of Cloud

    Channel Partners Expect A Share Of The Cloud

    To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors, value-added...

    • Downloads: 1406
  • For B2B Marketing Professionals

    Report:Demand Insights: The SMB Software Market 2010

    Small And Medium-Size Businesses Are Defying Gravity

    Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as...

    • Downloads: 1044
  • For B2B Marketing Professionals

    Report:The VSB Market Under The Magnifying Glass

    The Very Small Business Profile: Growing, Young, And Mobile

    The very small business (VSB) market is growing in importance for an increasing number of tech vendors, in large part due to the fact that it is the fastest-growing company-size segment in terms of...

    • Downloads: 386
  • For B2B Marketing Professionals

    Report:Channel Enablement And Management Maturity And Spending Levels By Industry

    North American marketers from different industries report on the maturity of their channel enablement and management processes

    • Downloads: 16
  • For B2B Marketing Professionals

    Report:Fueling The New SMB: Marketing-Services-As-Software

    The Way To A Small Company's Heart Is Through Its Marketing Function

    The new small and medium-size businesses (SMBs) are polar opposites of their "mom-and-pop" predecessors — they're marketing rock stars (or at least see themselves as such) — and they...

    • Downloads: 901
  • For B2B Marketing Professionals

    Report:Channel Sweet Spots

    What Channels Are Customers Sourcing From?

    Different-sized companies have different channels they prefer for sourcing. Moreover, users' channel preferences vary by persona, vertical, and geography. This varied audience, combined with the...

    • Downloads: 775
  • For CIO Professionals

    Report:European Enterprises Versus SMBs: Disaster Recovery Patterns

    Using data from Forrester's Enterprise And SMB Hardware Survey, North America And Europe, Q2 2009, we look at European enterprises and SMBs in regards to data center plans.

    • Downloads: 4
  • For CIO Professionals

    Report:PC Purchasing Trends: North American SMBs

    Using data from Forrester's Enterprise And SMB Hardware Survey, North America And Europe, Q2 2009, we look at PC purchasing plans for North American SMBs.

    • Downloads: 4