Tim Sheedy

Principal Analyst serving CIOs

Based in Sydney, Australia, Tim helps business and technology management leaders across Asia Pacific drive better customer outcomes using technology. He helps clients focus on business technology (BT) and identifies opportunities to drive real business outcomes through the use of BT. In the age of the customer, companies that embrace the right disruptive technologies are better positioned to meet their customers' needs in that time of need — Tim's role is to help clients set their technology strategy and embrace the digital disruption.

His main focus is mobile: a technology that's driving significant disruption across all industries and all geographies. Tim helps companies in Asia Pacific develop better mobile outcomes for their customers. With a focus across the mobile value chain — from internal employee developments to external customer or partner-facing services — he educates, informs, and guides clients on mobile decisions. Tim works with many clients across retail, travel, banking, insurance, construction and engineering, consumer packaged goods (CPG), healthcare, and more to advise and guide the development of their mobile strategies.

Previous Work Experience

Tim comes to Forrester with more than 10 years of ICT analyst experience with ICT vendors and IT research providers. Most recently, he was the research director of IT solutions at IDC in Australia, where he assisted ICT vendors in designing solutions to better fit market requirements and helped user clients with their strategies to improve the effectiveness of their IT functions. In this role, he developed a reputation as a respected and sought-after industry analyst and an entertaining and informative public speaker on many of the key trends in the IT market.

Prior to this role, Tim worked with Hutchison 3G as an analyst, helping to launch and optimize its direct sales channels and developing strategies to increase the use of nonvoice products on what was, at the time, Australia's first high-speed 3G network. He also spent a number of years working as an independent mobile analyst. In addition, he worked for IDC in the UK, managing its European Wireless & Mobile Communications research program.

Tim is a highly regarded industry speaker, presenting regularly to CIOs and senior IT and business audiences at IT conferences in Asia Pacific and across the globe.


Tim holds a bachelor's degree in marketing and research from the University of Technology, Sydney.

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    • For CMO Professionals

      Blog:Going Green, Embracing the Groundswell, etc, First Take

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      • For CMO Professionals

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        • For Infrastructure & Operations Professionals

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          • Charts & Figures:Asian MSSP BPO Services

          • For CMO Professionals

            Blog:What Needs to be Covered at the Olympics

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            • For Security & Risk Professionals

              Blog:Announcing The Social Risk & Compliance (SRC) Solutions Wave

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              • For Security & Risk Professionals

                Charts & Figures:Asian MSSP BPO Services

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                • For CMO Professionals

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                  • For Security & Risk Professionals

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                    • For CMO Professionals

                      Blog:What th-? Part II

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                      • For B2C Marketing Professionals

                        Report:Context In Email Marketing Pays Off

                        Performance Management: The Email Marketing Playbook

                        In the vision report of our email marketing playbook, Forrester asserts that marketers should add contextual insights to their email programs. That obviously comes at a cost. In this report, which...

                        • Downloads: 177
                      • For B2B Marketing Professionals

                        Blog:Three Key Ways To Embrace Your Big Data Destiny

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                        • For Security & Risk Professionals

                          Charts & Figures:Asian MSSP ITO Services

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                          • For B2C Marketing Professionals

                            Blog:What Is A Boomerang?

                              No, I’m not Australian . . . at Forrester, "boomerangs" are analysts that, after leaving the research team for a stint in the "real world,"  have decided to re-join. Clients and...

                            • For CMO Professionals

                              Blog:Would You Like Fries with Your News?

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                              • For Infrastructure & Operations Professionals

                                Blog:Indian Organizations Embrace Mobile Applications For Employee Enablement, But Must Also Target External Customers

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                                • For CMO Professionals

                                  Blog:What th-?

                                  Potter fans are not amused. The sixth Harry Potter film, Harry Potter and the Half-Blood Prince, originally scheduled for a November 21 release, has now been moved to July 17, 2009 in the US and...

                                  • For Customer Insights Professionals

                                    Report:Brief: Applying Customer Insight To Your Digital Strategy

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                                    To serve and delight empowered customers, organizations are embarking on digital transformation journeys from multiple directions. Many start with initiatives to improve digital marketing...

                                    • Downloads: 246
                                  • For Enterprise Architecture Professionals

                                    Charts & Figures:Rationalization Of ECM Systems Is An Unfulfilled Desire

                                    Benchmarks: The Content Management Playbook

                                  • For Infrastructure & Operations Professionals

                                    Report:Global Cloud Providers Need The Right Strategy To Enter The Public Cloud Market In China

                                    Securing The Right Partnership Model Will Be Critical To Success

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                                    • Downloads: 485
                                  • Blog:What Does "Heartbleed" Mean To Consumers?

                                    With Kristopher Arcand When news about the Heartbleed bug captured worldwide attention last month, consumers learned that their personal information, initially thought to be secure, had in fact...

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                                      Charts & Figures:Asian SOC Locations And Language Support

                                    • For CIO Professionals

                                      Blog:Not Many Palms In Emerging Markets

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                                      • For Application Development & Delivery Professionals

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