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To Ignore Visual Social Content Is To Ignore Customers
June 9, 2015

Of the top 50 brands Forrester tracks in its Social WebTrack study, more than half maintain Instagram accounts, posting an average of 5.6 times per week. Engagement rates average 4.21%, compared with .07% on Facebook. Why, then, are marketers unable to analyze visual social content?

Most brands suffer from undeveloped visual listening capabilities because they lack the necessary headcount, don’t believe their customers use visual networks, and have not cultivated a visual brand, writes Forrester in new research.

As a result, brands miss visual product mentions and images that would otherwise share valuable insights about their products and customers. Brands must stop ignoring their customers and implement an appropriate social tool to measure activity on visual social networks.

Learn more about the research here.

Forrester Research (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


Simone Levien
Public Relations Manager
Forrester Research, Inc.

Tel. 212-8570754



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