For Application Development & Delivery Professionals

To Succeed With Web Content Personalization, Start Failing Now

    Why Read This Report

    Today, most information and knowledge management (I&KM) professionals supporting Web teams acknowledge the benefits of personalizing the Web experience by delivering targeted and even unique content to individual visitors or segments of visitors. Many organizations now find themselves researching and planning sophisticated personalization projects. Yet for all of the talk, enterprises take very little action. I&KM professionals should stop looking for recipe books and best practices — which are either nonexistent or unproven — and instead launch small-scale personalization initiatives to gain experience, build momentum, and establish competitive advantage.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.


    • Personalization Is The Next Big Thing — Again
    • Enterprises Evolve Beyond The One-Size-Fits-All Site . . .
    • . . . And Push Vendors To Evolve Beyond "WCM 1.0"
    • However, Enterprise Resistance To Personalization Is Pervasive

      Don't Be Afraid Of Failing Early To Drive Later Success
    • Supplemental Material
    • Related Research Documents