Tom Champion

Senior Analyst serving Customer Experience PROFESSIONALS

Tom Champion is based in Sydney and serves Customer Experience Professionals across Asia Pacific. His focus is on customer experience strategy and partnerships, experience ecosystems, digital strategy, service transformation, and developing authentic customer-centric cultures.

Previous Work Experience

Before joining Forrester, Tom was a senior management consultant with Deloitte within its customer and digital consultancy practice. He has advised some of Asia Pacific's largest corporations on using customer experience as a means to growing their bottom lines. He has worked across a range of industries, notably in banking, insurance, superannuation, financial advice, telecommunications, and media.

His career started in strategic communications roles with the United Nations in New York City, The World Bank in Paris, and Ericsson in Budapest.

Education

Tom has an M.A. and B.A. from the University of Sydney, where he studied media and languages. This included study at École Normale Supérieure de Cachan in Paris.

Tom Champion's Research

  • For Customer Experience Professionals

    Report: Embrace Customer Diversity And Inclusion For Business Growth

    Diversity is no longer merely about compliance and talent management. Trailblazing companies and government agencies are designing experiences for their marginalized customers to win in new mark...

  • For Customer Experience Professionals

    Report: Lessons Learned: How Brands Kick-Started Their CX Momentum

    Forrester's Customer Experience Index (CX Index™) benchmarks how effectively more than 900 brands across 18 industries in eight countries deliver experiences that strengthen loyalty. A compariso...

  • For Customer Experience Professionals

    Report: The Australia Customer Experience Index, 2016

    The 2016 Customer Experience Index (CX Index™) data for Australia is in — and what it reveals is disappointing. This year, Forrester's CX Index took a deeper look at fewer brands in the Australi...

  • For Customer Experience Professionals

    Report: Lessons Learned: How Brands Kick-Started Their CX Momentum

    Forrester's Customer Experience Index (CX Index™) benchmarks how effectively more than 900 brands across 18 industries in eight countries deliver experiences that strengthen loyalty. A compariso...

  • For Customer Experience Professionals

    Report: The Australia Customer Experience Index, 2016

    The 2016 Customer Experience Index (CX Index™) data for Australia is in — and what it reveals is disappointing. This year, Forrester's CX Index took a deeper look at fewer brands in the Australi...

  • For Customer Experience Professionals

    Report: Embrace Customer Diversity And Inclusion For Business Growth

    Diversity is no longer merely about compliance and talent management. Trailblazing companies and government agencies are designing experiences for their marginalized customers to win in new mark...

Clients who work with Tom Champion also work with: