Tom   Kaneshige

Tom Kaneshige

Senior Analyst Serving Application Development & Delivery Professionals

Tom helps application development and delivery (AD&D) professionals assess, improve, and optimize a range of sales technologies, with a focus on sales force automation, configure price quote (CPQ), and investment strategies. His research explores the volatile vendor landscape, the changing habits of sellers and buyers, and how sales technologies impact sales performance.

Previous Work Experience

Tom comes to Forrester with decades of experience as an award-winning journalist covering the crossroads of technology and business. He has held several senior-level reporter and editor roles for publications such as IDG’s CIO Magazine/CIO.com and TechTarget’s CIO Decisions Magazine/SearchCIO.com.

Education

Tom earned a bachelor's degree in comparative literature from University of California, Santa Cruz.

Tom Kaneshige

Senior Analyst Serving Application Development & Delivery Professionals

Tom helps application development and delivery (AD&D) professionals assess, improve, and optimize a range of sales technologies, with a focus on sales force automation, configure price quote (CPQ), and investment strategies. His research explores the volatile vendor landscape, the changing habits of sellers and buyers, and how sales technologies impact sales performance.

Previous Work Experience

Tom comes to Forrester with decades of experience as an award-winning journalist covering the crossroads of technology and business. He has held several senior-level reporter and editor roles for publications such as IDG’s CIO Magazine/CIO.com and TechTarget’s CIO Decisions Magazine/SearchCIO.com.

Education

Tom earned a bachelor's degree in comparative literature from University of California, Santa Cruz.

Tom Kaneshige's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Configure Price Quote Solutions, Q4 2018

    Forrester's Overview Of 27 CPQ Solutions Providers

    December 21, 2018Tom Kaneshige, John Bruno

    You can use configure price quote (CPQ) solutions to shorten deal-cycle times, increase deal conversion, and improve customer experience. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Application development and delivery (AD&D) professionals should use Forrester's Now Tech report to understand the value they can expect from a CPQ solutions provider and select vendors based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Tech Tide™: Sales Technologies, Q4 2018

    Seventeen Technologies Underpin The Sales Ecosystem

    December 20, 2018Tom Kaneshige, Kate Leggett, John Bruno, Mary Shea, Jay McBain

    Consultative selling is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in sales, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 17 technology categories that support sales. Application development and delivery (AD&D) professionals should read this report to shape their firm's investment approach to these technologies.

  • For Application Development & Delivery Professionals

    REPORT: Predictions 2019: Customer Service And Sales

    Invest In Humans In 2019, As Chatbot Backlash Will Emerge

    November 8, 2018 Daniel Hong, Tom Kaneshige, Ian Jacobs, Kate Leggett, Art Schoeller

    The promises of AI have yet to make a material impact in customer service and sales. Companies cannot simply replace employees with AI-driven software, as customers and markets are becoming far more complex. Application development and delivery (AD&D) pros should read this report for Forrester's predictions in the customer service and sales software space, including changes to technology, customer backlash against chatbots, and more. Prepare for a new playing field for customer service and sales in 2019.

  • For Application Development & Delivery Professionals

    REPORT: Choose The Right CRM Solutions For Your Organization

    Tools And Technology: The CRM Playbook

    September 21, 2018Tom Kaneshige, Kate Leggett

    The CRM technology landscape is changing with the commoditization of core features, the rise of point solutions, the shift to software-as-a-service (SaaS) solutions, and the need to provide industry-specific capabilities. Vendor consolidation further complicates the marketplace. This report describes best practices that application development and delivery (AD&D) professionals should follow to select the best-fit solution and provides an overview of top solution offerings to support your CRM strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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