Media Center

You have questions; we have answers. The Media Center is the place to gain insight into our latest research, data, and analysis and connect with Forrester's PR team.

< View All Media Resources

Top Retail Tech Investments For 2018
May 30, 2018

Forrester evaluated the top retail tech trends that will help retailers improve CX and found that omnichannel, data analytics, and personalization remain high-priority technologies, while others like artificial intelligence and digital store have emerged in importance. Medium-priority tech that is on the radar includes chatbots, subscription services, and automated checkout, while technologies like the internet of things and virtual reality/augmented reality remain low-priority items, as they still need time to mature and prove their value.

Click here for more information, and please contact if you'd like a copy of this report.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


Jenna Vassallo
Marketing Manager
Forrester Research, Inc.

Tel. 617-613-5746



Twitter Face Book LinkedIn Youtube