Why Read This
In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their CIO is positioned to help. CIOs must turn this around by crafting a business technology agenda, distinct from their IT agenda, that keeps both B2B and B2C customers at the center of technology decisions and provides a shared vision for the whole organization to rally around. This report provides CIOs with a framework for convincing business partners of the CIO's vital role and identifies the top technologies that customer-obsessed firms must master.
Tags: Analytics Applications, Business & IT Alignment, Business Intelligence, Business Technology (BT), CRM Applications, Customer Experience Management, Customer Relationship Management (CRM), Customer Service Solutions, Innovation Management, Packaged Solutions, Sales, Sales Force Automation (SFA)