Vice President, eBusiness Strategies and Services
Torben Nielsen has been with Regence since 2006 and is Vice President of eBusiness Strategies and Services. Leading consumer-focused marketing teams, he has implemented innovative solutions and enhancements to myRegence.com, including the award-winning and now national My Blue Community, personalized transparency solutions, and other interactive features. Prior to joining Regence, Mr. Nielsen led the Integrated Marketing Communications team at XEROX Corporation, where he managed print and radio advertising, online advertising and paid search, direct mail, and tradeshows and events. He also headed up the FreeColorPrinters program and eCommerce team. Prior to this, Mr. Nielsen served as Internet Program Manager at Inovise Medical and as Lego.com Business Planner for Lego Company. Mr. Nielsen received an MBA from Oregon State University and an M.A. and B.A. in English and business affairs from the Aarhus School of Business, Denmark.