Forrester : Transportation & Logistics

Latest Research

For CIO Professionals

REPORT: Technology Innovation Chains Create Breakthrough Opportunities

Invest In Technology Innovation Chains To Reap Exponential Benefits

June 21, 2018 Brian Hopkins

Firms are counting on emerging technology to create breakthrough business innovation at the intersection of customer experience and digital operations. However, it is easy to get stuck on individual technologies and miss opportunities to exploit how they work together to solve problems. This report explores the concept of technology innovation chains through case studies from Google and a major logistics company. It will help CIOs and advanced technology leaders differentiate with emerging technology by shifting how they think about it and invest.
For eBusiness & Channel Strategy Professionals

REPORT: Paving The Path To Omnichannel Commerce

Road Map: The Omnichannel Commerce Playbook

May 16, 2018 Brendan Witcher

Digital business professionals have prioritized omnichannel programs for years, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel road map that successfully bridges gaps between the organization's current capabilities and its vision for future omnichannel programs. Digital business pros will learn how to chart strategies to select technology, gain internal stakeholder support, break down operational barriers, and measure progress. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
For eBusiness & Channel Strategy Professionals

REPORT: The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile

Benchmarks: The Retail eCommerce Playbook

March 26, 2018 Sucharita Kodali

The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that retailers are making for both their store and their online businesses. The 2018 report has notable new additions, particularly around investments in digital store initiatives.
For eBusiness & Channel Strategy Professionals

REPORT: Building The Business Case For Omnichannel Commerce

Business Case: The Omnichannel Commerce Playbook

March 5, 2018 Brendan Witcher

Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer expectations; and 3) incorrectly measure the program's impact on the total business. This report outlines how to use Forrester's Total Economic Impact™ (TEI) methodology to develop successful omnichannel business plans. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For eBusiness & Channel Strategy Professionals

REPORT: Omnichannel Mastery: Optimize Fulfillment And Engagement

Continuous Improvement: The Omnichannel Commerce Playbook

February 5, 2018 Brendan Witcher

Omnichannel fulfillment capabilities — the ability to offer the customer cross-channel visibility and ordering options — have become standard offerings for leading retailers. Many started by offering the ability to order online for in-store pickup, and they now offer ship-to-store, endless aisle, and even "buy online, return to store" services. This report examines the current state of these offerings, how retailers are overcoming execution challenges, and how to conduct and track continuous improvement.