Latest Research
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For eBusiness & Channel Strategy Professionals
REPORT: The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile
Benchmarks: The Retail eCommerce Playbook
March 26, 2018 Sucharita Kodali
The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that retailers are making for both their store and their online businesses. The 2018 report has notable new additions, particularly around investments in digital store initiatives.
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For eBusiness & Channel Strategy Professionals
REPORT: Building The Business Case For Omnichannel Commerce
Business Case: The Omnichannel Commerce Playbook
March 5, 2018 Brendan Witcher
Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer expectations; and 3) incorrectly measure the program's impact on the total business. This report outlines how to use Forrester's Total Economic Impact™ (TEI) methodology to develop successful omnichannel business plans. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For eBusiness & Channel Strategy Professionals
REPORT: Omnichannel Mastery: Optimize Fulfillment And Engagement
Continuous Improvement: The Omnichannel Commerce Playbook
February 5, 2018 Brendan Witcher
Omnichannel fulfillment capabilities — the ability to offer the customer cross-channel visibility and ordering options — have become standard offerings for leading retailers. Many started by offering the ability to order online for in-store pickup, and they now offer ship-to-store, endless aisle, and even "buy online, return to store" services. This report examines the current state of these offerings, how retailers are overcoming execution challenges, and how to conduct and track continuous improvement.
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For CIO Professionals
REPORT: Transforming Railways With The Connected Train
How To Leverage IoT To Transform The Business Model Of A 200-Year-Old Industry
January 31, 2018 Paul Miller
Around the world, trains continue to grow in popularity. They're relatively green and relatively affordable. As passenger and freight numbers continue to rise, train operators must make more efficient use of the physical assets available to them. The internet of things (IoT) creates opportunities for better asset tracking, more predictive maintenance, and a more intelligent approach to managing the network. Combined with innovations in digital customer experience, train operators can begin to transform engagement with the whole journey.
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For CIO Professionals
REPORT: The 2018 Outlook For US Industries And Their Tech Budgets
Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging
December 13, 2017 Andrew Bartels
As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in their own industry. So, in this report, we provide our forecasts by industry and high-level tech budget benchmarks for tech spending as a percentage of revenues by industry. We also address each industry's tech spending by category and the split between business technology (BT) and back-office technology spending.
Analysts Who Cover Transportation & Logistics
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Henry Peyret
Enterprise Architecture
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Ryan Skinner
B2C Marketing