Forrester : Transportation & Logistics

Latest Research

For Security & Risk Professionals

REPORT: How To Secure Connected And Autonomous Vehicles

Security Pros Must Prepare For Emerging Transportation-Specific Cyberthreats

August 9, 2018 Merritt Maxim, Salvatore Schiano

Connected and autonomous vehicles (CVs and AVs) are transforming transportation. While business leaders enthuse about reinventing the in-vehicle customer experience to drive brand loyalty and differentiation, security and risk (S&R) pros struggle to secure and protect the complex vehicle infrastructure. Insecure vehicles can lead to data loss, privacy abuse, physical harm, and revenue loss. This report outlines the threats facing transportation and how S&R pros can assess and mitigate the risks.
For eBusiness & Channel Strategy Professionals

REPORT: Envisioning The Future Of Omnichannel Commerce

Vision: The Omnichannel Commerce Playbook

July 25, 2018 Brendan Witcher

Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of the customer, engagement, fulfillment, and pricing. This report helps digital business professionals understand how and why these areas are separate projects, as well as why these capabilities are critical to successfully win and retain business from empowered customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For CIO Professionals

REPORT: New Tech: Autonomous Vehicles, Q3 2018

Forrester's Landscape Overview Of 24 Providers

July 18, 2018 Carlton A. Doty, Christian Austin

Over the past decade, self-driving cars have moved from a curiosity in college engineering labs to a top priority for global tech and auto companies. Why? The technology that enables vehicles to drive themselves has overcome major hurdles in viability and cost, making autonomous vehicles (AVs) a reality on today's roads. AVs will transform the way we transport goods and people from point A to B. This report highlights the companies that seek to deploy self-driving vehicles and the diverse business models they will employ to stake their claim in the AV market.
For eBusiness & Channel Strategy Professionals

REPORT: Paving The Path To Omnichannel Commerce

Road Map: The Omnichannel Commerce Playbook

May 16, 2018 Brendan Witcher

Digital business professionals have prioritized omnichannel programs for years, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel road map that successfully bridges gaps between the organization's current capabilities and its vision for future omnichannel programs. Digital business pros will learn how to chart strategies to select technology, gain internal stakeholder support, break down operational barriers, and measure progress. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
For eBusiness & Channel Strategy Professionals

REPORT: The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile

Benchmarks: The Retail eCommerce Playbook

March 26, 2018 Sucharita Kodali

The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that retailers are making for both their store and their online businesses. The 2018 report has notable new additions, particularly around investments in digital store initiatives.