Forrester : Transportation & Logistics

Latest Research

For eBusiness & Channel Strategy Professionals

REPORT: Building The Business Case For Omnichannel Commerce

Business Case: The Omnichannel Commerce Playbook

May 8, 2019 Brendan Witcher

Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer expectations; and 3) incorrectly measure the program's impact on the total business. This report outlines how to use Forrester's Total Economic Impact™ (TEI) methodology to develop successful omnichannel business plans. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Infrastructure & Operations Professionals

REPORT: IoT Solutions Transform The Cold Chain

Enhanced Cold Chain Processes Benefit Many Industries

May 2, 2019 Michele Pelino

Firms in the perishable food, transportation, rubber and plastics, pharmaceutical, chemical, and oil and gas industries are deploying internet-of-things (IoT)-enabled cold chain processes to use data insights to proactively identify and resolve previously hidden cold-storage problems. Benefits of IoT-enabled cold chain processes include monitoring the status of perishable goods, chemicals, and medications; reducing wasted perishable products; and addressing industry-specific regulatory requirements. This report helps infrastructure and operations (I&O) pros understand the different emerging cold chain use cases and how to start evaluating solutions.
For eBusiness & Channel Strategy Professionals

REPORT: The Art And Science Of Retail eCommerce

Executive Overview: The Retail eCommerce Playbook

May 2, 2019 Fiona Swerdlow

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this significant digital touchpoint affects others, such as stores. This playbook explores the overall state of the industry, best practices, technology partners, benchmarks, and recommendations to continue driving digital commerce growth. This report is an update to the report of the same name. We've refreshed the data with our latest forecasts.
For eBusiness & Channel Strategy Professionals

REPORT: Envisioning The Future Of Omnichannel Commerce

Vision: The Omnichannel Commerce Playbook

April 16, 2019 Brendan Witcher

Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of the customer, engagement, fulfillment, and pricing. This report helps digital business professionals understand how and why these areas are separate projects, as well as why these capabilities are critical to successfully win and retain business from empowered customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For B2C Marketing Professionals

REPORT: To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy

Brands Benefit From Direct Consumer Relationships That Offer Unique Value

April 2, 2019 Ryan Skinner

Direct-to-consumer (DTC) startups like Warby Parker and Casper used to be rare; now they number in the hundreds, and they'll soon be in the thousands. Marketers whose response to this competition is any mixture of disdain, fear, or envy miss the message these startups' growth sends: Consumers are radically open to new value propositions right now. This report provides B2C marketers with a template for adapting their strategy to consumers' evolving purchase drivers and succeeding in the new era of direct-to-value.