Forrester : Transportation & Logistics

Latest Research

For eBusiness & Channel Strategy Professionals

REPORT: The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile

Benchmarks: The Retail eCommerce Playbook

March 26, 2018 Sucharita Kodali

The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that retailers are making for both their store and their online businesses. The 2018 report has notable new additions, particularly around investments in digital store initiatives.
For eBusiness & Channel Strategy Professionals

REPORT: Building The Business Case For Omnichannel Commerce

Business Case: The Omnichannel Commerce Playbook

March 5, 2018 Brendan Witcher

Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer expectations; and 3) incorrectly measure the program's impact on the total business. This report outlines how to use Forrester's Total Economic Impact™ (TEI) methodology to develop successful omnichannel business plans. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For eBusiness & Channel Strategy Professionals

REPORT: Omnichannel Mastery: Optimize Fulfillment And Engagement

Continuous Improvement: The Omnichannel Commerce Playbook

February 5, 2018 Brendan Witcher

Omnichannel fulfillment capabilities — the ability to offer the customer cross-channel visibility and ordering options — have become standard offerings for leading retailers. Many started by offering the ability to order online for in-store pickup, and they now offer ship-to-store, endless aisle, and even "buy online, return to store" services. This report examines the current state of these offerings, how retailers are overcoming execution challenges, and how to conduct and track continuous improvement.
For CIO Professionals

REPORT: Transforming Railways With The Connected Train

How To Leverage IoT To Transform The Business Model Of A 200-Year-Old Industry

January 31, 2018 Paul Miller

Around the world, trains continue to grow in popularity. They're relatively green and relatively affordable. As passenger and freight numbers continue to rise, train operators must make more efficient use of the physical assets available to them. The internet of things (IoT) creates opportunities for better asset tracking, more predictive maintenance, and a more intelligent approach to managing the network. Combined with innovations in digital customer experience, train operators can begin to transform engagement with the whole journey.
For CIO Professionals

REPORT: The 2018 Outlook For US Industries And Their Tech Budgets

Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging

December 13, 2017 Andrew Bartels

As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in their own industry. So, in this report, we provide our forecasts by industry and high-level tech budget benchmarks for tech spending as a percentage of revenues by industry. We also address each industry's tech spending by category and the split between business technology (BT) and back-office technology spending.