Transportation & Logistics

As a key channel in the supply chain, logistics integrates information for the transportation, inventory, warehousing, handling, packaging, and security of goods between the point of origin and the business or consumer user.

Latest Research

  • For CIO Professionals

    REPORT: The 2018 Outlook For US Industries And Their Tech Budgets

    Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging

    December 13, 2017 Andrew Bartels

    As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in their own industry. So, in this report, we provide our forecasts by industry and high-level tech budget benchmarks for tech spending as a percentage of revenues by industry. We also address each industry's tech spending by category and the split between business technology (BT) and back-office technology spending.

  • For Application Development & Delivery Professionals

    REPORT: Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio

    December 13, 2017 George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers to entry, increased influence of digital media on consumer purchases, and the fragmentation of taste and preference — jeopardize scale and brand loyalty advantages. This research shows application development and delivery (AD&D) pros in CPGs how to capitalize on the new opportunities of direct to consumer commerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Envisioning The Future Of Omnichannel Commerce

    Vision: The Omnichannel Commerce Playbook

    December 1, 2017 Brendan Witcher

    Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still struggle to grasp the evolution they need to transform from multichannel to omnichannel. The full spectrum of omnichannel capabilities stretches across four key areas: view of the customer, engagement, fulfillment, and pricing. This report helps digital business professionals understand how and why these areas are separate projects, as well as why these capabilities are all critical to successfully win and retain business from today's digitally savvy consumer.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Paving The Path To Omnichannel Fulfillment

    Road Map: The Omnichannel Commerce Playbook

    November 21, 2017 Brendan Witcher

    Omnichannel fulfillment programs have figured prominently on digital business priority lists for years, but many organizations are unsure of where to start. This report guides digital business professionals on how to craft an omnichannel road map that successfully bridges gaps between the organization's current capabilities and its vision for delivering future omnichannel programs. Digital business professionals will learn how to chart strategies and tactics to select the right technology, gain support from internal stakeholders, break down operational barriers, and measure progress. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Customer Experience Professionals

    REPORT: The US Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience

    August 1, 2017 Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 314 brands across 21 industries in the US CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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