Travel

Distance transportation (airlines, trains, etc.), hotel accommodations, ground transportation, logistics, attractions, and all other activities related to travel, whether for personal or business purposes. A maturing Web travel market and challenging business and economic environments mean that the travel industry must adopt new technology perspectives and strategies for distribution, marketing, customer service, and procurement. Forrester's Travel research helps executives within the industry to clarify complex technology choices, understand how consumers use technology to gather information, make smart decisions and purchases, and participate in the post-sale relationship.

Latest Research

  • For CIO Professionals

    REPORT: Transforming Railways With The Connected Train

    How To Leverage IoT To Transform The Business Model Of A 200-Year-Old Industry

    January 31, 2018 Paul Miller

    Around the world, trains continue to grow in popularity. They're relatively green and relatively affordable. As passenger and freight numbers continue to rise, train operators must make more efficient use of the physical assets available to them. The internet of things (IoT) creates opportunities for better asset tracking, more predictive maintenance, and a more intelligent approach to managing the network. Combined with innovations in digital customer experience, train operators can begin to transform engagement with the whole journey.

  • For Infrastructure & Operations Professionals

    REPORT: Case Study: Airports Authority Of India Achieves Continuous Operations Despite Natural Calamity

    The Comprehensive Planning, Recovery Automation, And Frequent Testing Of AAI And NIIT Technologies Delivers Results

    January 26, 2018 Naveen Chhabra

    Infrastructure and operations (I&O) professionals get the importance of developing a comprehensive disaster recovery (DR) plan, testing it frequently, and automating it as much as possible. But firms in all countries and industries still suffer from lack of automation, limited scenario coverage, and infrequent recovery plan testing. How, then, can I&O pros meet the expectation of maintaining business continuity during a disaster? This report highlights the benefits that the Airports Authority of India achieved by diligent automation and frequent testing of recovery planning and execution.

  • For CIO Professionals

    REPORT: Continuous Value Delivery Is The Foundation Of Success In A Customer-Obsessed World

    Getting Closer To The Customer Will Fundamentally Change The Tech Team As We Know It

    January 23, 2018Tim Sheedy

    CIOs globally are looking for ways in which they can deliver value to their digitally savvy customers, partners, and employees. Many are focusing on the continuous value delivery model. This is a model used by many software businesses and other technology leaders where most, if not all, of the tech team sits in product or customer teams. Co-locating the tech team is only half of the solution. CIOs need to rethink the entire operating model to deliver value to customers easier, faster, and more effectively.

  • For Application Development & Delivery Professionals

    REPORT: Developing Tomorrow's Digital Experiences

    Vision: The Mobile App Development Playbook

    December 22, 2017 Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Application development and delivery (AD&D) professionals will address their customers' micro moments by deconstructing today's digital experiences into granular parts, enabling them to construct highly personalized digital experiences that solve users' immediate needs. This report lays out the future of digital experiences and tells AD&D professionals how to get started.

  • For Customer Experience Professionals

    REPORT: Drive Business Growth With Great Customer Experience, 2017

    The Upside Of Investing In CX For 17 Industries

    October 12, 2017 Maxie Schmidt-Subramanian, Dylan Czarnecki, Laura Garvin Tramm

    Many customer experience (CX) pros find it hard to show the connection between improving CX and making a business impact. That's why Forrester built models that demonstrate how CX improvements drive growth by increasing customer loyalty. This report shows the growth potential from improving CX for 17 of the industries we cover in Forrester's Customer Experience Index (CX Index™). CX pros can use this data to make the case for investing in customer experience.

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