Distance transportation (airlines, trains, etc.), hotel accommodations, ground transportation, logistics, attractions, and all other activities related to travel, whether for personal or business purposes. A maturing web travel market and challenging business and economic environments mean that the travel industry must adopt new technology perspectives and strategies for distribution, marketing, customer service, and procurement. Forrester's travel research helps executives within the industry clarify complex technology choices, understand how consumers use technology to gather information, make smart decisions and purchases, and participate in the post-sale relationship.


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