Travis Wu

VP, Research Director serving CIOs

Travis serves CIOs and other business leaders to understand how business technology can propel their businesses in today's rapidly changing business world. Travis manages a team of high-caliber analysts who advise enterprises in China and around the globe on application development, infrastructure and operations, enterprise architecture, B2C marketing, customer experience, and digital business. His research focuses on creating genuine business value for enterprises through capturing customer insights, strategic thinking, innovation, and organizational design.

Travis is an experienced public speaker in both English and Chinese Mandarin.

Previous Work Experience

Travis came to Forrester from Oracle, where he served as director of insight and customer strategy and solved enterprise business issues with forward-looking strategies, architectural designs and financial analyses, in multiple industries.

Prior to Oracle, Travis was director of software innovation and concepting with Microsoft, leading teams to pioneer cutting-edge technologies for mobile devices. He also spent five years working for PwC's PRTM Management Consulting, providing strategic advices to industry-leading clients.

Before PwC, Travis worked at Motorola in various roles ranging from software engineer to program manager.

Education

Travis holds an MBA degree from the University of Chicago and a master's degree in electrical engineering from Florida Atlantic University.

Travis Wu's Research

  • For CIOs

    Report: Case Study: Mobike Leverages IoT To Bypass Gridlock

    Companies in all industries are increasingly looking beyond cost savings to deliver customer value with the internet of things (IoT). IoT products need not be technically complex, but they do ha...

  • For Infrastructure & Operations Professionals

    Report: Vendor Landscape: Private Cloud In China, 2017

    Private cloud is becoming a driving force behind enterprise digital transformation. But infrastructure and operations (I&O) professionals seeking to adopt private cloud face challenges in naviga...

  • For CIOs

    Report: Internet Plus Calls For CIO Plus

    China is no longer just "the world's factory" — the globe's second largest economy is going through a digital revolution to transform its economic model into one driven by innovation. However, C...

  • For Enterprise Architecture Professionals

    Report: Boost Digital Business With The Internet Of Things

    As China transforms itself from a follower into a global leader, the internet of things (IoT) has emerged as an area where China is leading the way. But Chinese companies must overcome many obst...

  • For CIOs

    Report: Brief: Internet Plus Is China's Spin On Digital Business

    All CIOs in China know about Internet Plus, but most are unfamiliar with the term "digital business" widely used in Western countries. This report explains why Internet Plus and digital business...

  • For CIOs

    Report: Case Study: Mobike Leverages IoT To Bypass Gridlock

    Companies in all industries are increasingly looking beyond cost savings to deliver customer value with the internet of things (IoT). IoT products need not be technically complex, but they do ha...

  • For Enterprise Architecture Professionals

    Report: Boost Digital Business With The Internet Of Things

    As China transforms itself from a follower into a global leader, the internet of things (IoT) has emerged as an area where China is leading the way. But Chinese companies must overcome many obst...

  • For Infrastructure & Operations Professionals

    Report: Vendor Landscape: Private Cloud In China, 2017

    Private cloud is becoming a driving force behind enterprise digital transformation. But infrastructure and operations (I&O) professionals seeking to adopt private cloud face challenges in naviga...

  • For CIOs

    Report: The Chinese CIO's Agenda For 2016

    Digital disruption and the rapidly rising expectations of empowered customers are fundamentally changing the way enterprises operate in China. To prepare for these changes, CIOs must embrace the...

  • For CIOs

    Report: Brief: Internet Plus Is China's Spin On Digital Business

    All CIOs in China know about Internet Plus, but most are unfamiliar with the term "digital business" widely used in Western countries. This report explains why Internet Plus and digital business...

View all of Travis Wu's Research

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