Why Read This
eBusiness executives in retail will grapple with three key trends in 2012: growth of mobile device usage, heightened competition from Amazon.com, and continued market share shift to web retail. Specifically, retailers will need to answer the following questions: What is the right mobile road map for my business? How do I keep my business competitive with cutthroat pure-play companies? What do changing shopping channels mean for my long-term profitability?