Why Read This
Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and customer experience challenges, and how digital engagement is shaping marketing technology trends in the country. We found that the increasing demands and expectations of digitally empowered customers are redefining the way business is done in India. This report helps CIOs understand why CMOs feel an urgent need to become customer-obsessed leaders, increase their technology spending, and get more directly involved in tech-related decisions. It provides actionable recommendations for CIOs to become more influential and powerful by collaborating effectively with CMOs.
Tags: Business & IT Alignment, Business Technology (BT), Consumer Mobility, Customer Analytics, Customer Engagement, Customer Intelligence, eCommerce, Emerging Methods, IT Spending Forecasts, Management & Organization, Marketing Methods, Mobile Apps, Mobile Marketing, Online Marketing Technology, Tech Sector Economics