Why Read This
Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure of NFC is its simplicity: Users tap their device (most likely a mobile) on the object of interest and are immediately provided with either media or a campaign message and action. This report provides interactive marketers an appreciation of how NFC differs from other offline technologies, an outline of campaign techniques, and a tool kit to help them approach their construction of high-impact NFC campaigns.
Tags: Consumer Mobile Activities, Consumer Mobility, eCommerce, Location-Based Services, Marketing & Strategy, Mobile Advertising, Mobile Commerce (mCommerce), Mobile Marketing, Mobile Services, Near Field Communication (NFC), Telecommunications Services