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  • For Customer Experience Professionals

    REPORT: Humanize Feedback To Drive VoC Engagement And Action

    How Embracing Other Forms Of Feedback Solves Challenges And Innovates Your VoC Program

    December 3, 2019 Faith Adams

    Companies continue to invest in VoC technologies but don't make the most of these investments by adopting capabilities that improve and innovate their VoC programs. These programs struggle with challenges like driving engagement and action. Humanizing feedback capabilities that exist in many VoC technologies today brings the real voice of the customer front and center. This report describes how CX pros can humanize feedback by incorporating speech, images, and video and can generate empathy among stakeholders to drive engagement and action.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Digital Marketing Tracker, Q2 2019

    ForecastView Document

    September 5, 2019 Brandon Verblow, Sanjeev Kumar

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 80% of the online advertising market. The downloadable spreadsheet includes quarterly historical data from Q1 2015 to Q2 2019.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Global)

    ForecastView Document

    August 7, 2019Meenakshi Tiwari, Brandon Verblow

    Social is the fastest-growing digital advertising channel globally in the next five years. Marketers must understand what's driving this spend and adjust their spending strategies to match. This forecast discusses how Asia Pacific, the US, Europe, and the rest of world are faring; it also outlines the global similarities and regional differences. For the first time, we're including video's share of total social advertising spend for 13 key markets: the US, France, Germany, Italy, Netherlands, Spain, Sweden, the UK, Australia, China, India, Japan, and South Korea.

  • For B2C Marketing Professionals

    REPORT: The State Of Social Advertising

    Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts

    June 19, 2019 Jessica Liu, Brandon Verblow

    Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and technology providers (social networks and third-party social advertising technology) — each face conflicting challenges that affect the ecosystem at large. B2C marketers investing in social advertising should read this report to understand the sustainability and potential of social advertising.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q4 2017

    ForecastView Document

    April 24, 2018 Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. It also now includes additional "other" spending to provide a complete global view. The spreadsheet includes quarterly historical data from Q1 2015 to Q4 2017.

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