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  • For B2C Marketing Professionals

    REPORT: The State Of Social Advertising

    Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts

    June 19, 2019 Jessica Liu, Brandon Verblow

    Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and technology providers (social networks and third-party social advertising technology) — each face conflicting challenges that affect the ecosystem at large. B2C marketers investing in social advertising should read this report to understand the sustainability and potential of social advertising.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q4 2017

    ForecastView Document

    April 24, 2018 Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. It also now includes additional "other" spending to provide a complete global view. The spreadsheet includes quarterly historical data from Q1 2015 to Q4 2017.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q3 2017

    ForecastView Document

    December 11, 2017 Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q3 2017.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q2 2017

    ForecastView Document

    September 15, 2017 Brandon Verblow

    Forrester Data is introducing its Digital Marketing Tracker to give marketers and media professionals a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q2 2017.

  • For B2C Marketing Professionals

    REPORT: Use Social To Bridge The Gap Between Marketing And Customer Service

    January 31, 2017Erna Alfred Liousas, Ian Jacobs

    Organizational silos impede customer obsession but are hard to dismantle. Read this report to learn how improvements in Twitter and Facebook Messenger's capabilities create a unique opportunity for B2C marketers to collaborate with customer service and to improve the customer experience overall.

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