Tyler   McDaniel

Tyler McDaniel

VP, Business Technographics Serving Customer Insights Professionals

As vice president of Business Technographics® at Forrester Research, Tyler is responsible for product strategy, operations, and client servicing. He manages a team of data insights professionals who help Forrester clients understand technology adoption trends, buyer behavior, and customer journey information for purchases of technology products and services.

Tyler started his career at Forrester working as a data principal, guiding clients on marketing strategy decisions based on data.

Previous Work Experience

Prior to joining Forrester, Tyler delivered product and marketing strategy consulting solutions to technology vendors around the globe. His experience covers a variety of topics, ranging from marketing positioning, messaging, and programs to go-to-market strategy, partnering, and channel strategy. He has held several marketing positions within the technology industry with a particular focus on enterprise software.

Education

Tyler holds a B.A. from Case Western Reserve University and an M.A. from Boston College.

Tyler McDaniel

VP, Business Technographics Serving Customer Insights Professionals

As vice president of Business Technographics® at Forrester Research, Tyler is responsible for product strategy, operations, and client servicing. He manages a team of data insights professionals who help Forrester clients understand technology adoption trends, buyer behavior, and customer journey information for purchases of technology products and services.

Tyler started his career at Forrester working as a data principal, guiding clients on marketing strategy decisions based on data.

Previous Work Experience

Prior to joining Forrester, Tyler delivered product and marketing strategy consulting solutions to technology vendors around the globe. His experience covers a variety of topics, ranging from marketing positioning, messaging, and programs to go-to-market strategy, partnering, and channel strategy. He has held several marketing positions within the technology industry with a particular focus on enterprise software.

Education

Tyler holds a B.A. from Case Western Reserve University and an M.A. from Boston College.

Tyler McDaniel's Research

Most RecentMost Popular
  • For B2B Marketing Professionals

    REPORT: Forrester Data Global Business Technographics® Mobility Survey, 2017: Overview

    A Business Technographics Presentation

    December 4, 2017 Tania Somani, Tyler McDaniel

    This report is our overview of global decision makers’ mobile priorities, adoption rates, drivers, and challenges based on the Forrester Data Global Business Technographics® Mobility Survey, 2017. We analyzed the data globally and by industry. Our analysis shows that global firms have seen a variety of benefits from investments in mobile, with the leading benefits being increased employee productivity and improved customer satisfaction. And the majority of global decision makers told us that their firms are optimizing their website for mobile and/or developing responsive web design. Marketers, product managers, and mobile decision makers can use this report to build their knowledge of the telecommunications and mobility trends that are shaping the market.

  • For B2B Marketing Professionals

    REPORT: Global Business Technographics® Data & Analytics Survey, 2017: Overview

    A Business Technographics Presentation

    October 16, 2017 Brian Luu, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Data And Analytics Survey, 2017. Topics include the top data-driven initiatives; business intelligence drivers and challenges; ownership of customer insights tasks and responsibilities; the adoption of analytics technologies; artificial intelligence (AI) use cases, benefits, and challenges; and the commercialization of data. We have analyzed the results for a variety of segments like the C-suite, by industry, and by technology versus business leaders. Our analysis reveals that most C-suite leaders have appointed a chief data officer and are recruiting more employees with advanced data skills. Data security and privacy are the biggest roadblocks when orchestrating a firm’s business intelligence strategy. Respondents expect AI technologies to improve online security, but they will also give rise to new security threats. The opportunity for commercializing data looks promising; some key industries are already doing this to a much higher degree than others.

  • For B2B Marketing Professionals

    REPORT: Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview

    A Business Technographics Presentation

    July 17, 2017 Ryan Halliday, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision makers across multiple areas related to business goals, technology priorities, and the roles involved in tech investments. We analyzed these topics across various geographic regions and years. Our analysis shows that business leaders are becoming increasingly involved in tech spending decisions and the prioritization of tech investments. As business decision makers become more tech savvy, their confidence in their ability to effectively interact with technology is rising. These business leaders realize that keeping tech fresh to address rising customer expectations is too important for them not to be involved in the purchase process.

  • For B2B Marketing Professionals

    REPORT: Global Business Technographics® Networks & Telecom Survey, 2017: Overview

    A Business Technographics Presentation

    May 25, 2017 Brian Luu, Xiaotong Duan, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Networks And Telecommunications Survey, 2017. Topics include sourcing preferences; managed services technologies and drivers; SDN WAN implementation; unified communications adoption and deployment; and the increasing impact of the internet of things (IoT). We have analyzed the results for a variety of segments, such as revenue, company size, industry, and seniority level. Our analysis reveals that more small and midsize businesses are now considering outsourcing or off-premises deployment than in 2016. Most industries will adopt IoT, with the largest portion of new customers emerging from high-tech manufacturing firms this year. We also look at how IoT adoption will drive organizations to procure new network and telecommunications technologies. Service providers must prepare to meet the growing network demands of industries with IoT initiatives.

  • For B2B Marketing Professionals

    REPORT: Global Business Technographics® Business And Technology Services Survey, 2016: Overview

    A Business Technographics Presentation

    March 17, 2017 Ryan Halliday, Tyler McDaniel, Xiaotong Duan

    This report is an overview of the Forrester Data Global Business Technographics® Business And Technology Services Survey, 2016. It covers the broad patterns seen among business and technology decision makers across multiple areas related to service providers and digital transformation. We analyzed these topics across various geographic regions and verticals. Our analysis shows that global firms are increasingly undergoing organizationwide digital transformation as they seek to improve both the customer experience and their existing IT capabilities to promote agility and innovation while cutting costs and growing revenues. Tech services firms are the most common type of service provider that global firms leverage to fulfill their digital transformation vision. Marketers, product managers, and market strategists can use this report to build their knowledge of digital transformation trends and what firms struggle with when it comes executing on their transformation.

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