Tyler McDaniel

VP, Business Technographics serving Customer Insights PROFESSIONALS

As vice president of Business Technographics® at Forrester Research, Tyler is responsible for product strategy, operations, and client servicing. He manages a team of data insights professionals who help Forrester clients understand technology adoption trends, buyer behavior, and customer journey information for purchases of technology products and services.

Tyler started his career at Forrester working as a data principal, guiding clients on marketing strategy decisions based on data.

Previous Work Experience

Prior to joining Forrester, Tyler delivered product and marketing strategy consulting solutions to technology vendors around the globe. His experience covers a variety of topics, ranging from marketing positioning, messaging, and programs to go-to-market strategy, partnering, and channel strategy. He has held several marketing positions within the technology industry with a particular focus on enterprise software.

Education

Tyler holds a B.A. from Case Western Reserve University and an M.A. from Boston College.

Tyler McDaniel's Research

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