Why Read This
Like last year, our cross-channel retail forecast reveals that as consumers use smartphones more frequently and become more accustomed to shopping online, they're more likely to use the Web to support all of their purchases. By 2017, Forrester expects that the Web will influence half of all retail purchases in some way, via features like store locators, price checks, and ratings and reviews. As more and more shoppers are likely to visit an eCommerce website prior to visiting a store or to have a smartphone to hand while in a physical store, retailers need to consider the implications for their businesses. This report will help retail eBusiness professionals determine what's at stake and the strategic initiatives that will be most beneficial to driving sales across channels.