For eBusiness & Channel Strategy Professionals

US Cross-Channel Retail Forecast, 2012 To 2017

    Why Read This Report

    Like last year, our cross-channel retail forecast reveals that as consumers use smartphones more frequently and become more accustomed to shopping online, they're more likely to use the Web to support all of their purchases. By 2017, Forrester expects that the Web will influence half of all retail purchases in some way, via features like store locators, price checks, and ratings and reviews. As more and more shoppers are likely to visit an eCommerce website prior to visiting a store or to have a smartphone to hand while in a physical store, retailers need to consider the implications for their businesses. This report will help retail eBusiness professionals determine what's at stake and the strategic initiatives that will be most beneficial to driving sales across channels.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.


    • Digital Touchpoints Influence Retail More Than Ever
    • Supplemental Material
    • Related Research Documents