Why Read This
By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 26% of all advertising spend as they are embedded in the marketing mix. We expect this growth to help firms become adaptive, kill off daily deals, re-emphasize marketing's "p's," and turn consumer electronics into audience-targeting tools.
Tags: Digital Marketing, Email Marketing, Emerging Media, Emerging Methods, Media & Entertainment, Mobile Advertising, Mobile Marketing, Online Display Advertising, Search Marketing, Social Marketing, Social Media