Why Read This
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the most, but automotive and consumer goods will see the steepest growth. This report summarizes the interactive spend in 12 different industries and recommends spend priorities for your industry type.
Tags: Digital Marketing, Direct Marketing, Email Marketing, Emerging Media, Emerging Methods, Lead-To-Revenue Management (L2RM), Mobile Advertising, Mobile Marketing, Online Display Advertising, Search Marketing, Social Marketing, Social Media, Technology Product Strategies