Why Read This
The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere through their smartphones. And with the increasing proliferation of smartphones, adoption of this mobile-enabled marketing tactic should follow. But today, consumer adoption remains low, and fragmented implementation options lead to consumer and
marketer confusion. This report will help marketers navigate these hurdles and pilot with the early adopter audience today to be ready when this market abruptly matures.
Tags: Advertising, Client Operating Systems & Software, Client Systems, Emerging Media, Emerging Methods, Enterprise Mobile Devices, Enterprise Mobility, IT Infrastructure & Operations, Marketing Methods, Media Mix, Mobile Advertising, Mobile Marketing, Mobile Operating Systems, Mobile Software & Platforms, Smartphones & Mobile Phones