For eBusiness & Channel Strategy Professionals

US Online Leisure And Unmanaged Business Travel Forecast, 2011 To 2016

    Why Read This Report

    Forrester's 2011 to 2016 forecast of US leisure and unmanaged business travel illustrates a mature market due to a plateau in Bookers and the high penetration of suppliers already generating a significant proportion of sales from the Web. An uncertain economy and financially tentative consumers will combine to create a tough commercial environment. Nonetheless, online travel will grow. Online consumer spending — reflecting higher overall prices — is expected to increase from $101 billion in 2011 to $143 billion in 2016. New Internet-focused travel pricing and planning tools and models will help bring more Bookers to travel websites, though expected growth — from 89.7 million people this year to 104.6 million by year-end 2016 — will be modest. Among the implications of the segment's maturity is the need to continue investing in infrastructure to handle a growing number of dynamic, flexible touchpoints and shopping sessions.
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    • Clouds Of An Unstable US Economy Continue To Loom Over The Travel Industry

      Just Because Online Travel Is Mature Doesn't Mean eBusiness Can Take It Easy
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