Why Read This
The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who own or intend to buy iPads and other tablets fit a typical early-adopter profile, and their characteristics have implications for product strategists designing tablets to compete with the iPad. They own multiple PCs and connected devices; they're voracious media consumers; and they have an affinity for other Apple products but aren't exclusively "Apple-ites." Product strategists should use these insights both to create would-be iPad competitors and to position other devices and peripherals as complementary to tablets in a multi-PC ecosystem.
Tags: Brand & Product Web Sites, Consumer Mobile Devices, Consumer Mobility, Consumer PCs, Customer Experience Management, eCommerce, Media & Entertainment, Product & Solutions Strategies, Product Portfolio Strategies, Social Media, Tablets