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US Tech Market Outlook For 2012 – A BT Futures Report

Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012

    Why Read This Report

    The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to 6.6% each year. That is almost twice as fast as the 4% growth we expect for US nominal GDP, but macroeconomic weakness is still taking a toll on the US IT market. Hardware and telecom services vendors should expect slowing growth in 2012, while IT consulting and systems integration vendors will see continued above-average growth; software spending growth will pick up slightly. Cloud and Smart Computing solution vendors will continue to outperform their industry baselines. Growth will be relatively balanced across industries, while government purchases will remain weak. Apart from Apple, the consumer information and communications technology (ICT) market will offer slower growth prospects for tech vendors than the business/government ICT market. Tech vendors will need good navigation to catch the strong winds of growth, avoid the areas of doldrums, and swing around the eddies from stalemated federal economic policy and budget-cutting state governments.
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    • 2011 US IT Market Projected To Grow 6.8%, With 6.6% Growth On Tap For 2012
    • A Decent 2011 For Vendors, But Doubts Loom For 2012 Revenue Growth
    • Behind The Numbers: The Two Forces Driving The US Tech Market
    • ICT Purchasing By Retail/Wholesale And Media Industries Will Grow Fastest
    • Business/Government ICT Market Is Three Times Larger Than Consumer Market

      Moderate Overall Growth Conceals Faster Growth Opportunities

      A US Recession Causes A Downturn In Tech Markets
    • Supplemental Material
    • Related Research Documents