Why Read This
While overall US tech market growth of 8.0% in 2011 will be a bit slower than the 8.9% growth in 2010, this year will still be a bright year for tech vendors. Yet, based on their own revenue projections, tech vendors still seem to be too cautious in their expectations. Our forecast suggests that vendors should capture the growth opportunities in 2011 and use those as a springboard to even stronger growth in 2012. With some of the best opportunities occurring in vertically specific sales, we are updating our data on tech buying by industry and size of company. Enterprise purchases will grow faster than small and medium-size business (SMB) buying, and manufacturers and utilities and telecom will outpace government, retail, and media and leisure. Vendor strategists can use this information to identify the product categories with the best growth potential and pick the industries with the biggest or fastest growing demand.