Why Read This
2011 and beyond will be the era of business intelligence (BI) innovation and growth. No other software segment enjoys the same positive market dynamics of advancing technologies, business innovation, and companies' implementation plans. However, customer needs are changing quickly, and traditional BI technologies will soon face the first signs of market slow down. Vendors need to understand the changing dynamics in the consolidating BI market and prepare for future growth in new markets. They should focus on advanced analytics and a cloud strategy with flexible deployment options supporting new business models.