Why Read This
As a CIO, you are destined to play a pivotal leadership role in the transformation of your business to a digital business. In this report, written for business leaders and originally published under Forrester's CMO role, you will discover how the nature of business is changing and, in turn, how the technology investment priorities of the past must change. The report describes the dynamic ecosystems of value that drive customer behaviors and transform the linear value chain into a dynamic network supported by open APIs. CIOs must partner with CMOs to drive the transformation needed to become a digital business. To succeed, you will need to embrace digital customer experiences within ecosystems of value and digital operational excellence to drive the agility and innovation required to survive and thrive in the age of the customer.