Why Read This
Product strategists need to begin thinking about how to integrate game mechanics into their product experiences, and this doesn't mean just adding a meaningless game to their applications or websites. Gamification can create a total product experience (TPE) by adding online and offline game mechanics and concepts to already-designed products and services. Forrester believes that this trend will continue to grow over the coming years and that product strategists need to start learning the ropes.
Tags: Customer Experience Management, Emerging Methods, Gamification, Gaming, Marketing & Strategy, Marketing Methods, Media & Entertainment, Product & Solutions Strategies, Product Portfolio Strategies, Social Media, Technology Product Strategies