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Value-Driven AR Program Creation With FIAR

The Forrester Industry Analyst Relations Model

Tuesday, September 17, 2013London
  • Tuesday September 17

    • 08:30 AM - 09:00 AM

      Breakfast Reception
    • 09:00 AM - 09:15 AM

      Welcome And Introductions
    • 09:15 AM - 10:05 AM

      The Forrester Industry Analyst Relations Model (FIAR)
      • Pitfalls In AR Program Construction
      • FIAR Overview
      • A FIAR Tool
    • 10:05 AM - 10:40 AM

      Driving AR Program Design From Corporate Business Goals
      • Defining Corporate Business Goals
      • Exercise: Identifying Corporate Business Goals
    • 10:40 AM - 10:55 AM

      Break
    • 10:55 AM - 12:05 PM

      Planning To Deliver Business Value
      • AR Objectives
      • Exercise: Identifying AR Objectives
      • AR Key Performance Indicators (KPIs)
      • Exericse: Indentifying AR KPIs
    • 12:05 PM - 12:45 PM

      Planning AR Execution
      • AR Business Processes
      • Exercise: Identifying AR Business Processes
      • Introducing Social AR
    • 12:45 PM - 01:30 PM

      Lunch
    • 01:30 PM - 02:15 PM

      AR Program Efficiency And Viability
      • Introduction To Cost- And Resource-Effective AR
      • Foundational FIAR Processes
      • Implications For Analyst Tiering, Spokespeople, Etc.
      • Program Viability
      • Plans For Complex Vendors
    • 02:15 PM - 03:05 PM

      Writing And Agreeing To The AR Plan
      • The Purpose Of A Written AR Plan
      • AR Plan Structure And The Forrester AR Plan Template
      • AR Value Statements
      • Executive Buy In
    • 03:05 PM - 03:20 PM

      Break
    • 03:20 PM - 04:25 PM

      Deeper Insight Into The Goal/Process Spectrum
      • Need-chains
      • Exercise: Exploring An AR Need-chain
      • Why-chains
    • 04:25 PM - 04:55 PM

      Track And Report Progress Against Plan
      • KPIs Versus Management Metrics
      • Choosing Your Tracking And Reporting Regime
    • 04:55 PM - 05:00 PM

      Wrap-Up